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14 User Behavior Trends For SaaS in 2024

User Pilot

Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods.

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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. The goal was to build safe AGI — AGI being autonomous systems that can perform work as well or better than humans. The reality was product market fit wasn’t quite there yet. How did they get here?

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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation. Embat is building the next-generation treasury management software. It’s one of the top 3 pain points of mid-market and enterprise CFOs.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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When messaging becomes more than just chat: which apps should I use?

Intercom, Inc.

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

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Unbounce Apps: Stripe, Typeform, Unsplash Join Growing Library of Tools to Help Your Business

Unbounce

That’s why we’re launching Unbounce Apps. Bringing a collection of best-in-class apps to Unbounce’s Smart Builder is just another way we’re expanding our offerings beyond landing pages—helping you create campaigns in half the time, conserve resources, and increase your conversions by up to 30%. What Are Unbounce Apps?

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. When you move all of that responsibility to a third party, then you can really focus on your core product.