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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. So goes the story.

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What is Marketing Research? Examples and Best Practices

User Pilot

Exploratory research is one of the initial steps in the marketing research process. If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial.

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Navigating Choppy SaaS Waters

Chart Mogul

“May you live in interesting times” is a rough translation of a traditional Chinese proverb that is bearing more meaning today than ever in the history of SaaS. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. SaaS startup growth has taken a hit as well as we noted.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead.

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Product Drive 2023 – How to Build Products Users Love

User Pilot

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Connect with Else on Linkedin. Positioning.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Corporate learning is really enterprise SaaS.