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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

Now, he has five more marketing strategies that are sure to generate more leads if done right. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. What is the best strategy for events? Keep doing it. It’s too much.

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SaaS Growth: Top Strategies and Trends for SaaS Growth

ProfitWell

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. There is currently a surge in usage-based pricing and other creative pricing strategies. AI Integrations. Vertical SaaS.

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ISVs vs SaaS: What’s the Difference?

Stax

Microsoft Azure, Amazon Web Services (AWS), or Salesforce AppExchange). Providers can further enhance it with user-friendly onboarding experiences, including webinars, templates, or pre-built configurations. For ISVs, this means developing applications that can run on various platforms such as Windows, macOS, Apple, or Android.

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Don't hate your website

Practical Advice on SaaS marketing

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation.

AWS 100
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018. So with the data concept, you really need an enterprise grade strategy for handling data. Lauren A.:

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10 Things That Always Work in SaaS Marketing

SaaStr

A weekly webinar. Do a Weekly Webinar. But third-party events like AWS, Dreamforce, SaaStr, Shoptalk? So if you are frustrated that partner marketing isn’t working, or is too hard, don’t blame the channel or the strategy. And again, it’s just fine to start small. More here. #2. More here. #7.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

User Pilot

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

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