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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

AWS 210
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS.

Cloud 241
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Top SaaStr Content for the Week: Mailchimp’s Co-Founder, Y Combinator’s CEO, Workshop Wednesday and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs.

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Hiring Your VPs: When Can You Compromise?

SaaStr

That you absolutely, positively, have to only hire “Rockstars” in your startups. If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. The very best of the best.

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When and How to Build Second Products

Casey Accidental

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. But Snapchat’s second product was a lot more successful.

Payments 113
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That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR. The reason, I think, is that over the last 5-10 years it has become much easier to build a SaaS product and get initial traction: Building a web application has become much easier, faster and cheaper. Let me rephrase that.

Scale 192
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Are You Ready To Be a Public Company?

Andreessen Horowitz

It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. Customer testimonials backed up the numbers, showing that major enterprises viewed CrowdStrike as a security platform, not just a product.

Travel 112