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Scaling and Measuring an Effective Developer Relations Organization

Tom Tunguz

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract.

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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. are making it easier and faster for software developers to develop complex software applications atop this infrastructure.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. Between 2016 and 2023, you see the ACV (average contract value) going up and up. As a result, the contracts got bigger because they were working with bigger companies. Let’s dive into it.

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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

If you outsource a firm or agency and dump cloned content on them and destroy your list, outbound won’t work for you. You need a sustained effort of partner marketing, and when done right, it should develop 10% or more of your revenue. You’ll likely get an email back and a double-digit connect rate. You have to do the research.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. .

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Rich Archbold , Senior Director of Engineering, has been at the forefront of codifying and scaling this philosophy over the past few years. Our chat covers the origins of Run Less Software, how it has evolved at scale, and how it differs from the equally valid approaches of other engineering teams. What it means to Run Less Software.

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5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

SaaStr

5+ learnings for founders: Developers control a lot of spend today. We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. Customers than typically move to more fixed contracts once they exceed minimum commits. Yes, Fastly is a developer-focused platform with $100k+ price points.