SaaStr

MAY 12, 2019

5+ learnings for founders: Developers control a lot of spend today. We all know this from AWS and Twilio on down, but Fastly is a visceral reminder. Customers than typically move to more fixed contracts once they exceed minimum commits. Yes, Fastly is a developer-focused platform with $100k+ price points.

Outsourced Development 208

Outsourced Development AWS Retention Enterprise 208

Kraftblick

SEPTEMBER 4, 2018

In the highly competitive market of custom software development, adding a special twist to your appeal may be just what you need to attract potential customers and persuade them to pick your company out of a crowded field. The customer’s pain point: Software developers are awfully expensive. It’s a long-standing problem.

Outsourcing Services 45

Outsourcing Services Outsourced Development Software Sales Hiring 45

SaaStr

APRIL 30, 2022

The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. They love SaaS products.

SaaS Payments 233

SaaS Payments Metrics Payment Methods Scale 233

Baremetrics

DECEMBER 7, 2023

Benefits of using Expense Categories in SaaS The main expense categories for any SaaS company are: Cost of Revenue Research & Development Sales & Marketing General & Admin These four categories are the standard for describing costs and expenses of any SaaS company from Salesforce to Zoom to your startup. New Gross Margins?

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . When it comes to the sales process, cloud marketplaces have clear benefits.

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

OPEXEngine

JANUARY 11, 2022

No contract. Uncommitted contracts. These contracts have no associated dollar commitment; rather they include various contractual obligations which generally include pricing and term length. Some companies can estimate the contract value at the time of booking, however, most cannot. New tracking systems and processes.

Pricing 52

Pricing Payment Solutions Outsourced Development Compensation 52

OpenView Labs

JANUARY 24, 2022

Every year Tackle surveys sellers and buyers at software companies across the spectrum—from less than $10M to over $1 billion in ARR, across multiple industries, and in roles like alliances/partnerships, sales, operations, product/development, finance, marketing, IT, and more.

Marketplace as a Service 77

Marketplace as a Service Cloud Trends Software 77

OpenView Labs

MARCH 4, 2021

Today we know of HubSpot —the maker of marketing, sales, and service software products—as a preeminent public company with a market cap above $17B. Products like Snowflake and Google Cloud Platform take this a step further and even offer $300+ in free usage credits for new developers to test drive their products. Keep more customers.

Pricing 55

Pricing Outsourced Development Marketplace as a Service AWS 55

Tom Tunguz

NOVEMBER 4, 2014

Salesforce sells CRM seats based on an aggregate ROI of increased sales productivity for example. AWS, Twilio, Heroku, etc. To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches. Many infrastructure as a service companies do this.

Pricing 114

Pricing Startup SaaS Payments Payment Methods 114

OPEXEngine

JUNE 11, 2020

It changes sales and marketing organizations and their execution. The product is hosted by the vendor or a 3 rd party (like AWS). Subscription models typically mean that the customer installs the product as in on-premises software sales, but pays the vendor in increments instead of all upfront. Distribution costs, ie.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.

Sales Hiring 194

Sales Hiring Scale Technical Review Outsourcing Services 194

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. The other dimension you need to think about is the product complexity.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Neil Patel

FEBRUARY 5, 2021

They also have partnerships with other companies like Cloudflare, AWS, and Let’s Encrypt. Some of the notable features of WP Engine include: 55,000 WordPress plugins Automated SSL certificates Single sign-on authentication Development and staging environments Evercache Testing and debugging tools SSH Gateway. We want it.”

Management 137

Management Technical Review Outsourced Development Engineering 137

Baremetrics

FEBRUARY 19, 2018

Sales & Marketing. First, let’s look at setting up your Cost of Revenue (sometimes called Cost of Sales, or Cost of Goods Sold ). If you have sales from Professional services, you’d want to create two sets of Cost of Goods Sold?—?one Sales & Marketing. Next, we set up your Sales & Marketing (S&M) costs.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” And I just don’t believe you can outsource it. Why don’t you hire faster, get more sales people and get more engineers in?”

Sales Hiring 169

Sales Hiring Outsourcing Services Scale Sales Recruiting 169

Hacking Revenue

FEBRUARY 26, 2016

Getting to know Marketing, R&D, BI, Sales and Branding professionals from all around the world, visiting their offices and understanding the way they’re doing business, helped me realize that the world is becoming a better place because of that. Or just build a website on Instapage or Wix.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

Chart Mogul

DECEMBER 22, 2021

Google Play — added a new one-click import functionality (vs previous integration that required development work). Linked subscriptions — introduced linked subscriptions i.e. changes to a single customer’s subscriptions in quick succession are classified as expansion or contraction activity, instead of a churn and reactivation.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

OCTOBER 15, 2019

At Mapistry, moving upmarket is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. Let’s cover the agenda.

Underperforming Technical Team 152

Underperforming Technical Team Sales Hiring compliance SMB 152

SaaStr

JUNE 1, 2021

Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. ” We didn’t do any annual contracts. Which brings me to sales and marketing. We rationalized it.

Part-Time VPE 218

Part-Time VPE Technical Cofounder CTO Hire New CTO 218

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

SaaStr

JUNE 25, 2019

But with it comes immense benefits and competitive advantages such as the diversification of ideas, speedier product development, and representation in important regions and time zones. The company was, their sales were quite a bit bigger than the other two companies. They were a small company. They came over and they met us.

Engineering 132

Engineering Part-Time VPE Sales Hiring Scale 132

SaaStr

JULY 10, 2020

The first will be sharing five perspectives and things that I found to be useful in adjusting sales in the midst of a crisis or a turnaround. We also challenged the sacred cow, the assumption at the time, that the website was cannibalizing store sales, in the bricks. Mobile apps and app development. E-commerce is on fire.

Scale 185

Scale Sales Hiring Pricing Sales Recruiting 185

OpenView Labs

OCTOBER 23, 2019

Google Apps had captured significant market share, AWS was growing exponentially and Windows platforms were no longer the only game in town. And we knew we could deliver business innovation by delivering the product via a freemium SaaS model (rather than AD’s contract-based on-premises model).

Innovation 41

Innovation Outsourced Development AWS Technology 41

SaaStr

OCTOBER 25, 2019

Finally before Twitter, Liat was VP of Sales @ Revolution Prep where she led and managed 7 offices. How does Liat think about challenging the traditional sales model? Harry Stebbings: Finally before Twitter, Liat was a VP of Sales at Revolution Prep where she led and managed seven offices. Loving our podcast content? Pricing? *

Sales Hiring 108

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 108

SaaStr

AUGUST 22, 2020

I need like sales, procurement, collaboration. I have never met in person the sales rep of… Maybe I have in passing or whatever. I don’t think I’ve ever met the sales rep of those public cloud deals, but I’m on video calls with them or conference calls. Is AWS in the lead? Jason Lemkin: Yeah.

Sales Recruiting 146

Sales Recruiting Cloud CTO Hire Scale 146

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. We’re on iTunes.

Scale 108

Scale CTO Hire Scaling CTO Coach 108

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Needs more pre sales support.

Scale 70

Scale VP of Engineering Sales Hiring Enterprise 70

Sales Hacker

NOVEMBER 10, 2020

Subscribe to the Sales Hacker Podcast. If RFPs are slowing down your sales team, you need to check out Loopio. The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable.

VP of Engineering 76

VP of Engineering Scale Development Team Review Technical Review 76