Remove AWS Remove Marketing Remove Product Marketing Remove Startup
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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 199
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS.

Cloud 230
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Top SaaStr Content for the Week: Mailchimp’s Co-Founder, Y Combinator’s CEO, Workshop Wednesday and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs.

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Hiring Your VPs: When Can You Compromise?

SaaStr

That you absolutely, positively, have to only hire “Rockstars” in your startups. If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. The very best of the best.

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That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue. Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR. Now let’s talk about SaaS.

Scale 192
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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: Although data science can’t predict the future, it can definitely help you focus resources, troubleshoot issues, and even unlock new markets. Liam: Was it challenging to get to this point with Mode in the startup journey? That was my first job in tech. Benn: For sure.

Data 151
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Navigating Choppy SaaS Waters

Chart Mogul

After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. SaaS startup growth has taken a hit as well as we noted. Source: [link]. — Josh Kopelman (@joshk) May 18, 2022.

SaaS 52