OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. These metrics are an indicator of product-market fit.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc.

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

The Angel VC

FEBRUARY 20, 2016

The reason is that in most categories online shopping has become ultra-transparent (something which I’m not completely innocent of ;-) ) and that there’s a group of highly price-sensitive customers which always goes for the lowest price. That’s my theory at least, it’s not scientifically proven. It’ll depend on who you ask.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

JUNE 15, 2021

How sales worked, how pricing worked, how billboards work, and more. I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

Chart Mogul

JUNE 23, 2022

You Should Double Down on Your Core Product Offering. This is a perfect time to invest in your user base & core product offering because playing to your strengths will pay off. You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

SaaStr

MARCH 31, 2024

Also, don’t miss out on discounted prices for SaaStr Annual 2024 tickets. ” “I hated Katie at that company meeting, it was awful.” So, for those of you thinking, “Hey, I’m going wait on the ROI of our culture, or I’m going to wait to invest in our employee experience,” wait no longer.

Part-Time CTO 262

Part-Time CTO CTO Hire CTO Coach CTO 262

SaaStr

DECEMBER 20, 2019

Efficiency, you sort of draw a frontier as to where you want to go and you tweak the amount of investments you do via events, via sole prospecting, via SDR, via demand generation, via ABM or whatever so that the tool set that you used to continue to keep that pipeline stoked, you have to dial it over time. You can increase prices.

Scale 142

Scale Sales Hiring Construction Education 142

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. Efficiency is sort of draw a frontier as to where you want to go and you tweak amount of investments you do via events, via sole prospecting, via SDR, via demand generation, via ABM.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. Sam Blond: It was a combination of product marketing, marketing and then relationship management.

Merchant Services 179

Merchant Services Scale Sales Recruiting Sales 179

OpenView Labs

JUNE 25, 2019

With fewer sales & marketing dollars to recoup, product-led companies have an innate advantage and realize continued efficiencies as they mature, benefitting from stickiness, delightful user experiences, and virality. If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Hacking Revenue

FEBRUARY 26, 2016

There is more equality in opportunities, products are getting better and the prices are becoming more competitive and attractive to customers. Having a face, a story and values, even if your product is only a blog (ahem, ahem) or a simple tool, is as important as the product itself. Probably even more. The Funnel.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SaaStr

AUGUST 20, 2019

It was still a ubiquitous market. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. We had a great easy-to-use pricing model. If you get that wrong, boy, I tell you, you pay the price for those.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You need to invest at least a year or even two years. The pricing for SaaS is much more complicated.

Startup 52

Startup Scale CTO Hire Outsourced Development 52