The Complete Guide to SaaS Pricing Strategy
Tom Tunguz
FEBRUARY 26, 2025
AWS, Twilio, Heroku, etc. Called field sales or outside sales people, their compensation starts at about $250k per year for on-target earnings (OTE - combination of salary and sales commission). With this model, Twilio maintained contracted revenue at less than 50% of ARR while achieving industry-leading retention metrics.
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