Stax

JUNE 3, 2025

In this article, we’ll break down what a SaaS platform is, highlight real-world examples, and explore key strategies to succeed in the fast-moving software-as-a-service industry. SaaS operates on a subscription model, making it easier to manage cash flow and reduce upfront expenses.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

Chaotic Flow

JUNE 11, 2013

The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. Moreover, you will begin to hit the SaaS growth ceiling in exactly one average customer lifetime of 5 years, equal to 1 divided by your 20% churn rate. Alternatively….

Customer Lifetime Value 165

Customer Lifetime Value Scale SaaS Acquisition 165

Baremetrics

SEPTEMBER 15, 2021

We are going to walk you through a couple of the most popular pricing models—perpetual license and annual license, along with its variant subscription model —as well as mention a couple of the other popular ways to monetize software. Payment ii. Using Baremetrics to monitor subscription revenue. Table of Contents.

Payment Features 95

Payment Features Payments Payment Solutions Subscription 95

The Angel VC

OCTOBER 5, 2014

This doesn't mean that I disagree with Boris' article. Let's assume that your CLTV (customer lifetime value) is $2,700 (assuming an average customer lifetime of three years and a gross margin of 90%) and that you want your CLTV to be 4x your CACs (customer acquisition costs).

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Baremetrics

OCTOBER 24, 2021

The automated processing of raw Stripe data with top-of-the-line data visualization gives you the ability to put all of that customer information into action. In this article, we will continue our series on how Baremetrics and Stripe work in tandem to maximize the value of your SaaS enterprise. Table of Contents. What is Stripe?

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Stax

MARCH 18, 2025

A good system plays a vital role in managing cash flow, alleviating fraud risk, and enhancing customer satisfaction. But selecting a good payment solution can be overwhelming. This article dives into what a payment processing system is, how it works, and its benefits. Do you process international payments?

Payment Services 88

Payment Services Merchant Services Payment Methods Payment Solutions 88

FastSpring

OCTOBER 13, 2023

TL;DR : Stripe markets themselves as a payment services provider (PSP), 2Checkout is a payment service provider with an upgrade option to make them your merchant of record (MoR), and FastSpring is a comprehensive merchant of record from the outset. What does all of that mean? Is Stripe a merchant of record?

Payments 160

Payments Payment Methods Payment Services Merchant Services 160

User Pilot

NOVEMBER 27, 2023

By the end of this article, you will be equipped to do that. By analyzing revenue growth over specific periods, your company will gain insights into the effectiveness of marketing campaigns, customer retention initiatives , and product enhancements. As you read on, you will learn: How to properly define revenue growth.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Baremetrics

APRIL 6, 2021

ProfitWell is a cloud-based app that generates real-time financial and subscription metrics for data-driven SaaS enterprises. The recurring revenue growth platform provides users with valuable insights into subscription funnels and one-click analytics for Stripe. But ProfitWell does not benefit all SaaS companies.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Solutions 93

Baremetrics

JULY 22, 2021

This is why PayPal users love Baremetrics, the ultimate business analytics solution that helps SaaS and subscription businesses monitor and understand subscription data. This article will cover PayPal’s metrics and reporting features, as well as how PayPal data can be better tracked in Baremetrics.

PayPal 98

PayPal Merchant Services Payments SaaS Payments 98

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Table of Contents.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

AUGUST 6, 2024

This article breaks down what you need to know to get started. Track and optimize metrics like churn rate , CSAT score , customer lifetime value, active users, and retention rate. Revenue : The goal here is to convert engaged users into paying or higher-tiered customers.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. Within this, we were able to pinpoint the three biggest metrics that we needed to monitor when dealing with customer churn.

Payment Features 99

Payment Features Subscription Data Software Review 99

User Pilot

JANUARY 10, 2022

Tracking the right customer success metrics allows you to respond proactively to customer needs and keep users on the road to success. The right metrics help increase retention and customer lifetime value , maximize upselling opportunities, and increase customer loyalty and drive word-of-mouth.

Customer Success 105

Customer Success SaaS Payments Customer Lifetime Value SaaS 105

Buffer Resources

OCTOBER 28, 2024

It has built-in monetization options, including paid subscriptions and an ad network. Custom websites host your content, creating a hub for your newsletter. The good stuff: Analyze the SERP to understand the features of articles currently ranking for your target keywords. Generate content briefs to outline your articles.

Social Media 105

Social Media AI Search Marketing Business 105

User Pilot

SEPTEMBER 21, 2023

In this article, we broke down different examples and how to implement them for your product. How tracking and analyzing behavioral data helps SaaS Understanding user behavioral data can help you: Improve trial-to-paid conversion rate : By analyzing customer behavior during the trial period , you can pinpoint actions that lead to conversions.

Payment Features 105

Payment Features Customer Lifetime Value User Experience Churn 105

ProfitWell

MARCH 23, 2020

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. Customer LTV. You can access the full article here.

Payment Features 85

Payment Features Subscription Metrics Business 85

Baremetrics

SEPTEMBER 28, 2021

You can see MRR, ARR, LTV, total customers, and more directly on your Baremetrics dashboard. Sign up for the Baremetrics free trial and start seeing more into your subscription revenues now. Active customers 2. Monthly recurring revenue (MRR) 3. Customer lifetime value (LTV) All the data your startup needs.

SaaS Payments 97

SaaS Payments Payments SaaS Payment Features 97

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Say you want to know how videos can help you increase the impact of your social media ads. What just happened is that you entered another SaaS company’s sales funnel.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Baremetrics

OCTOBER 9, 2021

In addition, Stripe’s analytics side can be lacking the needed depth for SaaS businesses that rely on recurring revenue. In this article, we are going to go through how you can find your billing history for Stripe customers using the Stripe List API, as well as the easier way of letting Baremetrics do it all for you automatically.

Payment Services 98

Payment Services SaaS Payments Payment Methods Payments 98

User Pilot

JULY 22, 2023

Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. What is customer lifetime value (LTV)? Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

User Pilot

SEPTEMBER 4, 2024

From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Number of free trial users vs trial-to-paid conversion rate The number of free trial users is a vanity metric because it doesn’t indicate how many will become paying customers.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

User Pilot

MAY 17, 2021

In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. Zoom-out : Tracking the overall impact of your strategy and tactics on helping the customer progress through the customer lifecycle. Take for example an invoicing software. Probably not.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

NOVEMBER 28, 2023

Customer acquisition cost. The total expense of bringing a new customer on board. Customer churn rate. The percentage of subscribers who discontinue their subscriptions within a given time period. Customer lifetime value. Customer activation rate. CAC formula. Churn rate formula.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. or $40,000.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

Baremetrics

FEBRUARY 15, 2021

This article will cover everything you need to know about customer churn vs. revenue churn. Track churn metrics with greater precision with Baremetrics, the powerful metrics dashboard for data-driven subscription and SaaS businesses everywhere. Revenue Churn — Which of These Churn Metrics Should Subscription Businesses Use?

Churn 105

Churn Payments Revenue SaaS Payments 105

Baremetrics

AUGUST 28, 2021

This includes MRR , ARR , LTV, total customers, and more. In this article, we’ll discuss the typical ways of measuring LTV, and why that might be giving you wrong results. How people typically measure LTV The most straightforward formula for measuring LTV in a subscription business is as follows: LTV = customer lifetime ?

Customer Lifetime Value 104

Customer Lifetime Value Churn Outsourced Development Scale 104

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? In this article, we review different ways to identify potential churn and deal with it. Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet.

Churn 98

Churn SaaS Payments Payment Solutions Strategy 98

User Pilot

APRIL 19, 2022

In this article, we'll go over what upselling and cross-selling are in SaaS companies, how to measure their success, and what are some of the best examples of upselling tactics to kick-start the user upgrade process. Cross-selling involves adding complementary products or add-ons to the customer’s initial purchase.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Software Review Payment Features 98

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 98

Retention Customer Lifetime Value Churn Metrics 98

User Pilot

OCTOBER 4, 2023

As we will see in this article, there are several key factors that affect monthly revenue. TL;DR Net MRR growth rate is the increase or decrease in monthly recurring revenue for SaaS or subscription-based companies. Upgrade MRR : Revenue earned when existing subscriptions sign up for a higher plan that month.

Metrics 105

Metrics Customer Lifetime Value Churn Retention 105

Baremetrics

MAY 18, 2021

When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

DECEMBER 19, 2023

In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Typically, this happens because of payment processing issues.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. That’s one question we discuss in the article. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 111

Retention Metrics Strategy Scale 111

User Pilot

NOVEMBER 29, 2023

A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. In this article, we highlight the job responsibilities of a retention specialist, the skills needed to become one, and the resources these professionals can benefit from.

Retention 105

Retention Customer Lifetime Value Churn Outsourced Development 105

User Pilot

APRIL 24, 2024

It’s when a customer decides whether to continue paying for your product or not. If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals. It supports MRR growth and provides consistent access to your users.

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104