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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.

AI Search 289
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5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Rupa achieved this by combining AI with a small army of medical doctors and editors.

Scale 227
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. Better to hire for your specific needs and stage.

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Mary Meeker’s 2025 AI Report

Sales Hacker

It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. The GTM org is getting both smaller and smarter “AI will shrink org size and increase output.” At Harvey, <100 employees are supporting Fortune 100 legal teams with generative AI agents.

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Boost Your Tech & Sales Candidate Response Rate to 90%

Hired is the largest AI-driven marketplace that matches ambitious tech & sales talent with the world’s most innovative companies. With our intuitive search filters, Hired makes it easy to find the right candidate for your open role. Try Hired today.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Feeling that AI FOMO? Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Youre not alone. Why HG Insights?

Scale 102
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5 different paths to launch AI agents (with examples)

Sales Hacker

Everyone’s talking about AI agents. This edition walks through five different paths to launch an AI agent. It also outlines how each path maps to a broader AI adoption curve, inspired by Google’s maturity model. This path works by wrapping a lightweight AI layer around something you already do consistently. Real examples.