What Is the YouTube Measurement Program (YTMP)?
Neil Patel
MARCH 5, 2021
Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. As marketers, we spend a lot of money on measurement tools, software, advertising, and analysis; but how can you be sure the tools you use provide the most up-to-date and accurate data? Unfortunately, you can’t.
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