User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Increase revenue growth. Five funnel examples to extract actionable insights: Marketing and sales funnel.

SaaS Payments 93

SaaS Payments Payment Services Payment Methods Payment Solutions 93

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

ProfitWell

JANUARY 2, 2020

Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult. That’s why we’ve put together this subscription sales guide to help you get started. Let’s dive in.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Enablement, SaaS and Growth

OCTOBER 29, 2018

A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit. They overestimate the importance of the initial sale and underestimate the importance of a client’s lifetime value (LTV). You need to understand retention and optimise for it.

Churn 152

Churn SaaS Payments SaaS Payments 152

Navint

FEBRUARY 20, 2019

Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing. Navint clients expect vendor-neutral recommendations and best practices in implementations and integrations.

Payments 53

Payments Technology Scale Revenue 53

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. SaaS Sales Models.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Source: Osano.

Onboarding 77

Onboarding SaaS Payments Payment Services Payment Solutions 77

Casey Accidental

JULY 6, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. For acquisition, retention is the enabler of the best acquisition strategies.

Retention 52

Retention Benchmarks Payments Payment Methods 52

Aaron Beashel

MARCH 9, 2018

Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult.

Scale 192

Scale SaaS Payments B2B Strategy 192

Sales Enablement, SaaS and Growth

JULY 24, 2018

It’s a simple calculation to help you quickly and easily understand the health of a SaaS business. The rule states that a businesses annual revenue growth rate, plus its profit should equal 40%. These metrics immediately give insight into the health and likely success of a SaaS business. Retention trumps acquisition.

SaaS Payments 131

SaaS Payments Sales Hiring Payment Services Business 131

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

JULY 2, 2020

” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Is it increasing sales?

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

JANUARY 27, 2020

Chris O’Donnell, SVP of Product at HubSpot, broke down the intricacies of HubSpot’s journey toward becoming truly product-led and how you can, too. Chris began with HubSpot about nine years ago in acquisition. At the time, HubSpot was an extremely sales and marketing-led company. Reasons to build a river.

Payments 59

Payments Compensation Advertising Pricing 59

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. The next thing I would say we learned is really about removing all barriers to user acquisition. I’ll go easy on you.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

ProfitWell

DECEMBER 4, 2019

And with the field having undergone a couple of “ knockout expansion years ,” with more revenue pouring into SaaS than ever, it has never been a better time for a young SaaS company. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 128

Scale SaaS Payments Sales Recruiting Payment Services 128

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. The rule of 40 states that at scale, a company’s revenue growth rate plus its profit margin should be at least 40. Revenue per Employee. That’s a revenue treadmill. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

Baremetrics

APRIL 30, 2020

Retention is who or how much revenue stays, and churn is who or how much revenue leaves with a given period. Dmytro Okunyev Founder @ Chanty Churn is the silent killer of all SaaS businesses. Besides a strong customer acquisition strategy, every SaaS business needs a strong strategy for combating customer churn.

Retention 95

Retention Metrics Payment Methods SaaS Payments 95

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. Its focus is mostly on sales and the list is generally about growth hacks, but despite that the post also thinks about customer interactions in the form of an hour glass rather than a funnel.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ProfitWell

JUNE 15, 2020

An entire Swedish spa village is on sale for $7 million. How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. How to forecast future demand based on past sales.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. How the hell does that happen? And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 142

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 142

OpenView Labs

MAY 1, 2019

Similarly, Sean Ellis , who coined the term “Growth Hacker” in 2010, suggests that “Growth is not just a concern of sales and marketing, but of product, engineering and support too. Marketing teams typically focus on the top of the funnel metrics. That’s usually either user growth or revenue growth.”

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. What’s the next milestone disrupting the market? Sales in a product-led initiative: feat. Now Hire Sales. The particular resource we’re looking at here is all about sales in a product-led world.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59