User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Increase revenue growth. Marketing funnel stages. Identify friction areas.

SaaS Payments 101

SaaS Payments Payment Services Payment Methods Payment Solutions 101

User Pilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion.

SaaS Payments 101

SaaS Payments Payment Methods Payment Solutions Payments 101

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Get a demo now!

Onboarding 86

Onboarding SaaS Payments Payment Services Payment Solutions 86

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . The following 4 metrics are critical to the valuation of a private SaaS business. SaaS Metric #1 – Annual Recurring Revenue (ARR). Almost all revenue is from new contracts.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Baremetrics

JANUARY 24, 2021

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

JANUARY 27, 2020

Chris O’Donnell, SVP of Product at HubSpot, broke down the intricacies of HubSpot’s journey toward becoming truly product-led and how you can, too. Chris began with HubSpot about nine years ago in acquisition. At the time, HubSpot was an extremely sales and marketing-led company. Reasons to build a river.

Payments 59

Payments Compensation Advertising Pricing 59

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

FEBRUARY 22, 2022

The chart below shows the median Customer churn by a companies average revenue per account (ARPA) per month. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers. Below is the data for monthly customer churn rate split by monthly recurring revenue (MRR) band. for <$10k MRR, 4.6%

Churn 52

Churn Payments Subscription Payment Features 52

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. The next thing I would say we learned is really about removing all barriers to user acquisition. I’ll go easy on you.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

SaaStr

NOVEMBER 2, 2019

What is the process to do it efficiently? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. The rule of 40 states that at scale, a company’s revenue growth rate plus its profit margin should be at least 40. Revenue per Employee. That’s a revenue treadmill. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

wepay

FEBRUARY 20, 2018

In the hourglass example, what pops out the funnel is customer success which in turn grows outward into more revenue for the company on all fronts.”. One of the stats that people always want to know about the effectiveness of marketing is customer engagement. It is much more expensive to replace a customer than to retain them.”.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. As consumer trends adapt—your business needs to adapt, as well. AOV = Total revenue/number of orders.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

OpenView Labs

APRIL 11, 2019

I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. The business focuses on generating profit at scale through the growth mindset.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. I have written more about platforms here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Managing Partner- Business Sales. VP Sales, Mid-Market. Team Lead – New Business. Senior Vice President, Strategic Sales & Revenue. Senior Manager, Mid-Market Sales. Predictable Revenue Inc. President | Chief Revenue Officer.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

OpenView Labs

MAY 1, 2019

Marketing teams typically focus on the top of the funnel metrics. They are incentivized to improve KPIs that align with awareness and acquisition such as number of visitors, leads, MQLs, etc. Product teams often concentrate on usage metrics that align with retention and expansion. What they should be responsible for.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

Hull

SEPTEMBER 1, 2020

User adoption of your product can be executed in a couple of different ways, through different channels like: Inside the product itself. On external platforms, like Facebook. In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & They love consuming SaaS products not because of the billing model, but because of the delivery model. The last kind of constituent here is investors and business owners. And basically SaaS revenue models is just magical for investors and for businesses.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

ProfitWell

MARCH 3, 2020

We invest in business software companies as they’re scaling through the awkward teenage years of that expansion stage—but they’ve found product-market fit, they’ve found some customers, they’ve got a great product, and they’re really ready to 10x their customer base in their teens. “OpenView is the expansion stage VC.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. Statistics claim that by the year 2023, the business shall grow at a compound rate of 17% with over $60 million.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? An example of a product-led article from the Userpilot blog. Email marketing.

Payment Methods 96

Payment Methods Marketing SaaS Payments Payments 96

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 97

SaaS Payments Metrics Customer Lifetime Value Marketing 97

Casey Accidental

JUNE 9, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. For acquisition, retention is the enabler of the best acquisition strategies.

Retention 145

Retention Benchmarks Payments Payment Methods 145