Casey Accidental

OCTOBER 27, 2020

In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. The Types of Platforms.

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Payments Business Model Payment Solutions SaaS Payments 56

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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Product Marketing Marketing Sales Hiring Payment Services 136

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Stax

APRIL 25, 2024

They value seamless shopping experiences that allow them to buy quickly and effortlessly, regardless of platform or location. This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on. Consider the following.

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Payment Methods Merchant Services Stax Payment Services 88

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. They collect the payment online and take a 15% fee for every booking. Airbnb handles the payments and gets you a guest, and now your rent is covered for the next couple of months. That’s it.

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Payment Methods Startup Payment Solutions Sales Hiring 215

FastSpring

APRIL 30, 2021

Price localization is essentially the practice of tailoring your company’s pricing strategy to local markets. It includes changing the sale price to be displayed in local currency, adjusting based on purchase power, establishing buyer characteristics, price sensitivity, buying history, browsing history, willingness to pay, and loyalty. .

Payment Methods 81

Payment Methods SaaS Payments Payments Pricing 81

User Pilot

APRIL 29, 2024

Usage-based segmentation segments users by the frequency and intensity of product usage. Userpilot is a product growth platform with advanced segmentation features. What are your main goals in using our product? Which of our product’s features could you not work without? Do you use integrations with our product?

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104

Sales Hacker

MAY 15, 2023

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights. How do you know you’re ready to hire a sales team?

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Sales Hiring Scale Outsourcing Services Payment Services 86

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

JULY 26, 2022

Don’t need as much sales experience on sales team. Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Bill.com added payments late, but went deep here and saw NRR shoot up to 110% and then 121%!

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SMB Churn Payment Services SaaS 348

Baremetrics

JULY 30, 2021

Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more. Baremetrics on the other hand monitors subscription revenue for businesses that bring in revenue through subscription-based services.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

User Pilot

JUNE 28, 2023

Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Split-test your upsell pop-ups to maximize expansion revenue. Source: Osano.

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Onboarding SaaS Payments Payment Services Payment Solutions 97

Chart Mogul

JUNE 24, 2021

The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

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Pricing SaaS Payments Payments Payment Features 128

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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SaaS Payments Metrics Payments Payment Services 98

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. But what are these insights that will transform the conversations salespeople have?

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Sales Recruiting Payment Services Payment Methods Sales 108

ChurnZero

MAY 20, 2021

In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M Pre-Build Phase. Build Phase.

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Customer Success Payments Payment Services Scale 90

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

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SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

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SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. However, if you want them to buy your product, you’ll need to start preparing way earlier. .

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SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Increase revenue growth. Five funnel examples to extract actionable insights: Marketing and sales funnel.

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SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

APRIL 21, 2024

Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For this, you need a lead generation conversion process.

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SaaS Payments Payment Services Payment Methods Payment Solutions 104

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

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VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

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Payment Methods Marketing Payments SaaS Payments 140

SaaStr

NOVEMBER 16, 2022

.” So what are maybe one or two things you want to give as advice to founders who are doing sales in the very early stage, the first couple of million ARR, that you feel are super useful in that stage in kind of trying to develop that, I think that sales muscle, if you will. If you don’t have two, who do you hire?

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Sales Hiring VP of Engineering Payment Methods Scale 215

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Is it increasing sales?

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Payment Methods Payment Solutions Payments AI Search 145

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. EXAMPLE: A customer moves into the ‘Won’ stage of our sales pipeline.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

Unbounce

FEBRUARY 9, 2022

We envision our apps will transform your Unbounce experience while making the launch and growth of your marketing campaigns more efficient. Unbounce Apps are tools that offer a variety of features and functionalities within the Unbounce Conversion Intelligence Platform that you can easily add to your Smart Builder landing pages.

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Payment Solutions Business Payments Payment Services 132

Sales Hacker

SEPTEMBER 10, 2018

Good sales leaders are always on the hunt to bring in new talent that can help a business grow. Still, they don’t always nail down the details when it comes to the things that might entice a prospective salesperson — like a well-rounded sales compensation plan , for example. Creating a Winning Sales Incentives Program.

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Sales Hiring Compensation Sales Payments 83

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

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Scale Payment Methods Payment Solutions Marketing 162

ProfitWell

DECEMBER 9, 2019

With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

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SaaS Payments Payment Services Subscription Payment Features 61

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. What are your long-term goals?

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Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

JANUARY 27, 2020

Chris O’Donnell, SVP of Product at HubSpot, broke down the intricacies of HubSpot’s journey toward becoming truly product-led and how you can, too. At the time, HubSpot was an extremely sales and marketing-led company. Chris said you can still be very product-driven when you fall on the “river” side of the spectrum.

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Payments Compensation Advertising Pricing 59

Chart Mogul

JUNE 24, 2021

The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

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SaaS Payments Payment Services Marketing Payment Solutions 105

Tom Tunguz

OCTOBER 19, 2016

At the outset, when the business prices on a monthly basis, the startup is looking for as much information about the strength of their product market fit as possible. Monthly payment plans minimize the friction associated with new users signing up and using the product, while still testing their willingness to pay.

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Outsourced Development SaaS Payments Startup Sales Hiring 100

SaaStr

DECEMBER 26, 2019

Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup. Alice : Definitely pre-product market fit. We’re still at a stage where the product evolves a lot. Guillaume : Keep the mic. Guillaume : Yeah. Let’s give it some hope.

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Sales Hiring Payment Methods Payment Solutions Marketing 154