User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 102

SaaS Payments Payment Methods Payment Solutions Payments 102

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Retaining customers is an incredibly important part of any growth-driven business.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

JUNE 28, 2023

Analyze user feedback to determine which features need more attention in your in-app flows. Create a multimedia onboarding flow with product screenshots and videos. Senior Project Manager Arjoon Talukdar came across Userpilot and decided to build in-app onboarding flows that would encourage new members to upload their CV.

Onboarding 87

Onboarding SaaS Payments Payment Services Payment Solutions 87

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaSX

FEBRUARY 28, 2021

For many startup software companies (and their founders), an early capital-efficient approach to growth can make a huge difference in the long run. Ah…you know there can’t be a B2B software article that doesn’t mention churn, right? Payment Terms. Churn Rate. That’s a lot of pressure and sleepless nights.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Set your marketing automation strategy goals.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

Baremetrics

JANUARY 24, 2021

To describe further our product’s situation, here’s what we already had in place: An email onboarding sequence for new customers that walked them through key steps of getting set up on the system. The system was too flexible and didn’t provide enough guidance and structure for those going through enrollment.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Unbounce

SEPTEMBER 16, 2021

Aside from the above or below search results on Google search, through the Google Search Network , your ads can appear beside, above, or below search results on Google Play, the Shopping tab, Google Images, Google Maps, and the Maps app. You can use a hierarchy system to leverage the use of your keywords. Image courtesy of Squarespace.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. and ‘Does my proposed solution solve it effectively?’ Finding channel/market fit. Are we still a startup? Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. What is the process to do it efficiently?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. SMM SaaS Go-To-Market Strategy. The most common resource constraints are staffing and budget.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

OpenView Labs

APRIL 11, 2019

I started the growth team and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. Product Fit – Not Just About the Market.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. People First Productivity Solutions. Team Lead, North America – Global Marketing Solutions. Director, Sales Solutions, North America. Manager, LinkedIn Sales Solutions. Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

JULY 9, 2019

More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. The next thing I would say we learned is really about removing all barriers to user acquisition. For example, in Kenya. You see the metaphor, perhaps.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

wepay

FEBRUARY 20, 2018

The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. This post on the Drift blog argues that rather than a go-to-market strategy, SaaS businesses should employ a ‘go-to-customer’ strategy. You can’t Retain a customer that you haven’t already Attracted and Converted.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

ProfitWell

MARCH 3, 2020

Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. Who decides this?

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Payment Features Subscription 61

ProfitWell

JUNE 15, 2020

How to prioritize products with an ABC analysis. Why you should implement inventory management software. Tracking customer LTV is crucial because it dictates how much money you can spend acquiring customers, also known as customer acquisition costs (which I’ll explain in a bit). Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

ProfitWell

OCTOBER 16, 2019

Its average churn rate ended up being so high, all the customer acquisition spend and product add-ons in the world weren’t enough to offset losing such a high number of customers. For established companies and enterprise products that have found product-market fit, revenue churn should be low and stay low.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 98

SaaS Payments Metrics Customer Lifetime Value Marketing 98

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & How much is a customer going to bring you over his lifespan using your product? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. & a few others.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. A/B test landing pages to increase customer acquisition.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

User Pilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? An example of a product-led article from the Userpilot blog. Email marketing. Social media marketing.

Payment Methods 98

Payment Methods Marketing SaaS Payments Payments 98

SmartKarrot

MARCH 8, 2022

Caroline Andreola is a Client Success Strategy professional with product development, product marketing, commercial planning, customer success , and project management skills to name a few. Dana Soza Customer Solutions CEO, is one of the most prominent and revered Customer Success professionals in California, US.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SmartKarrot

MAY 17, 2022

The startup stage is also called the problem/solution fit stage. Working on the MVP and improving the core features, so you achieve the right product/market fit Hiring the key personnel who understand the mission/vision Getting the payment from customers Collecting the seed money. But resist this temptation.

Startup 10

Startup SaaS Payments Payment Services Sales Hiring 10