SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 155

Sales Hiring Payment Methods Payment Solutions Marketing 155

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 96

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 96

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

JULY 27, 2023

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue. It took us over 9 months, but here’s how we did it.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? What is marketing automation?

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. SMM SaaS Go-To-Market Strategy. eCommerce Marketplaces. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Analyze user feedback to determine which features need more attention in your in-app flows. Create a multimedia onboarding flow with product screenshots and videos. Source: Osano.

Onboarding 77

Onboarding SaaS Payments Payment Services Payment Solutions 77

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 170

Scale Sales Recruiting Scaling SaaS Payments 170

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Unlike in the “aha!”

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. The Four Growth Levers – Foundational Building Blocks.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Use a reliable billing system. Determine product-market fit. If there isn’t a viable market , you’re setting yourself up to fail.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. People First Productivity Solutions. Team Lead, North America – Global Marketing Solutions. Director, Sales Solutions, North America. Manager, LinkedIn Sales Solutions. Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

ProfitWell

MARCH 3, 2020

Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere. Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. For early-stage companies still searching for product-market fit, though, it depends.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Transcript.

SaaS Payments 242

SaaS Payments Metrics Payment Methods Scale 242

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. What does Dave believe is crucial to achieve in these in person meetings? 242: It’s the employees’ market.

Sales Hiring 147

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 147

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? How will you perfect your software? New users acquisition User retention. And the key to increasing acquisition and retention?

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Userpilot is a product onboarding platform that can help you with that. Email marketing.

Payment Methods 88

Payment Methods Marketing SaaS Payments Payments 88

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 88

SaaS Payments Metrics Customer Lifetime Value Marketing 88

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. A/B test landing pages to increase customer acquisition.

Growth Marketing 90

Growth Marketing SaaS Payments Strategy Payment Methods 90

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

MAY 8, 2024

Personalize experiences for different customer segments. Ensure clear and consistent product messaging through quality copywriting. Anticipate future customer needs and work proactively to find solutions. Userpilot is a product growth platform with feedback, analytics, and engagement features. Userpilot survey templates.

SaaS Payments 95

SaaS Payments Payment Solutions Payment Services Payments 95

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 94

Product Marketing Payment Solutions SaaS Payments Software Review 94

SmartKarrot

NOVEMBER 22, 2022

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. The market requirements for land & expansion to work.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Focus: Product and Customer Journey. SaaS Sales Strategy. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

MARCH 8, 2022

She is a coach who focuses on personal development, relationship building, success planning, customer engagement and retention, and customer journey. Caroline Andreola is a Client Success Strategy professional with product development, product marketing, commercial planning, customer success , and project management skills to name a few.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 165

Sales Hiring Scale Payments Cloud 165

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

SaaS Payments 71

SaaS Payments Marketing Payment Solutions SaaS 71