Practical Advice on SaaS marketing

NOVEMBER 5, 2016

These folks typically have responsibility for a particular business function: It’s a sales manager that needs to manage deals in the pipeline It's a recruiter that needs to track applicants It's an accounts payable manager that needs to process invoices, and so on.

Sales Recruiting 100

Sales Recruiting Technical Review SaaS Healthcare 100

SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. The next thing I would say we learned is really about removing all barriers to user acquisition. I’m from South Africa.

Scale 173

Scale Sales Recruiting Scaling SaaS Payments 173

Baremetrics

JUNE 30, 2021

Take a look at conversion rates, customer acquisition costs, and overall financial performance. For instance, do you have a certain number of sales agents or current customers or a specific marketing activity planned? And don't forget the costs of recruiting. What's driving it? How much will it cost to hire those employees?

Startup 98

Startup Sales Hiring Sales Recruiting Deferred Revenue 98

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting SaaS Sales 61

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Underperforming Technical Team 223

Baremetrics

SEPTEMBER 24, 2021

Baremetrics integrates directly with your payment gateways, so information about your customers is automatically piped into the Baremetrics dashboards. Sign up for the Baremetrics free trial , and start monitoring your subscription revenue accurately and easily. Determine if your issue is one of customer acquisition or market size.

Finance 98

Finance Venture Capital SaaS Payments Payments 98

Practical Advice on SaaS marketing

OCTOBER 3, 2015

Adwords, events, inside sales, or whatever other tactics you use to attract prospects cost money. To recover that investment in sales and marketing, companies need to convert those prospects into paying customers. And the longer the sales cycle runs, the longer the delay before there’s a purchase, and the bigger the problem.

Sales Recruiting 100

Sales Recruiting Subscription Payment Features Technology 100

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. Your top subscription news. Brands will pay said influencers for not only the campaigns, but also for sales attributed from those campaigns. HubSpot x PieSync.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

ProfitWell

NOVEMBER 5, 2019

Plus, sales advice from a master and why the freemium model isn’t going anywhere. Your top subscription news. Why do indie hackers give up on sales too soon? And this episode is a bit different because James isn’t a founder, he’s actually a full time salesperson at Close , selling sales software to other sales teams.

Sales Recruiting 40

Sales Recruiting Software Review Acquisition Subscription 40

ProfitWell

OCTOBER 10, 2019

Your top subscription news. Userpilot’s Aazar Ali Shad begins his latest Twitter storm with a question for the product peeps out there: how do you run sales in the era of product-led growth? customer acquisition cost rising. And if we look at the product-led vs. sales-led approach, there’s a solid juxtaposition here.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

ProfitWell

OCTOBER 28, 2019

Plus, we spy acquisition upon acquisition. Your top subscription news. I hear we have a new neighbor in the subscription space— Citrix , a company comprised of digital workspace aiming to transform how you work. CEO David Henshall said that the Citrix business is shifting to subscriptions ahead of expectations.

Sales Recruiting 40

Sales Recruiting SaaS Advertising Subscription 40

ProfitWell

APRIL 15, 2019

An Intercom Updated Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert leads faster. Bullhorn Stacked with Recruiting Automation.

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

ProfitWell

OCTOBER 31, 2019

Today, we see an NPR-owned app go freemium , a social media management platform is sprouting an IPO (although not a profit), and Vendr raises $2 million to replace your enterprise sales team. Your top subscription news. monthly subscription that allows you access to more features and storage space. NPR looks to freemium.

Sales Recruiting 40

Sales Recruiting Social Media Subscription Payment Features 40

ProfitWell

JANUARY 6, 2020

We are back and feeling better than ever , kicking off what we’re hearing is "the year of subscription growth and iteration." We also have 10 must-have features for subscription billing platforms in 2020. Your top subscription news. 2020: the year of subscription growth and iteration. 10 years, 10 pricing must-haves.

Payments 40

Payments Merchant Services SaaS Payments Payment Methods 40

ProfitWell

JANUARY 17, 2020

Today, we have advice for the newbie managers out there. And, why your sales outreach should be a bit warmer. Your top subscription news. Mastering manager-ing. So we hear you’re a new manager. Here’s the data from 5,000 companies and 300,000 subscription buyers. But do you know where to start?

Sales Recruiting 41

Sales Recruiting SaaS Payments Payment Services Payment Solutions 41

ProfitWell

OCTOBER 23, 2019

Your top subscription news. Userpilot’s Aazar Ali Shad begins his latest Twitter storm with a question for the product peeps out there: how do you run sales in the era of product-led growth? customer acquisition cost rising. And if we look at the product-led vs. sales-led approach, there’s a solid juxtaposition here.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Government 183

ProfitWell

JANUARY 23, 2020

Your top subscription news. Now that billing is in a really good place —one of the most under appreciated yet important parts of any subscription business—we have the ability to get super close to the customer and price on where the customer finds value. In product-led growth, product leads and sales follows. Empathy in design.

Sales Recruiting 43

Sales Recruiting Sales Hiring Venture Capital Pricing 43

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019. Customer Support.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

User Pilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot.

Onboarding 74

Onboarding SaaS Payments Payment Services Payment Solutions 74

SmartKarrot

JANUARY 13, 2022

It helps increase sales in the SaaS business at low or no cost. Your affiliates get a commission for every sale. A SaaS business that recruits content creators to promote the product on their own platform or channel is one that uses SaaS affiliate marketing. Affiliate marketing is cost-effective and helps make a sale.

SaaS Payments 10

SaaS Payments Payment Solutions Payments Payment Features 10

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. And so, you extend that to having your net 30 invoicing customers pay on time more frequently.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

Outseta

JULY 2, 2018

Live chat is commonly used in both the context of sales and support, and adding this feature will help bring us closer to feature parity with the more established players in this space who are increasingly being dragged upmarket. We think it's a significant competitive advantage both in terms of recruiting and in terms of employee retention.

Payments 40

Payments Payment Methods Payment Services SaaS Payments 40

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). This generates recurring revenue. especially for SMB SaaS startups.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Sales Hacker

MAY 28, 2019

SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. And make sure you’re following Sales Hacker on Instagram , Twitter , and LinkedIn. Scaling Sales: How to Industrialize a Tribe (June 5th, 1:50 PM). How Can I Get Live Updates? Interviews with Speakers!

Sales Recruiting 12

Sales Recruiting Sales Hiring Scale Sales 12

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. The key here is knowing what your sales model is. And there are basically two sales models out there. Transcript.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStock

MARCH 20, 2019

Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. ProfitWell.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 71

Strategy Sales Recruiting Customer Success Acquisition 71

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Turning a sales objection into a unique differentiator.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 194

Merchant Services Scale Sales Recruiting Sales 194

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Tom Tunguz

JANUARY 7, 2015

LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople. Unlike most SaaS companies who offer a single product, LinkedIn offers three: Talent Solutions, Premium Subscriptions and Marketing Tools.

Sales Recruiting 100

Sales Recruiting Benchmarks Metrics SaaS 100

Intercom, Inc.

JUNE 3, 2021

If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. The only challenge there is your recruiting capacity, right? If X is big enough, are there ancillary asks that follow headcount, such as HR or recruiting or whatever?

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

Kellblog

MARCH 13, 2020

In days of yore, chief revenue officer (CRO) was just a gussied-up title for VP of Sales. If someone was particularly good, particularly senior, or particularly hard to recruit you might call them CRO. Chief revenue officer meant chief sales officer meant VP of Sales. Then the subscription era came along.

VP of Engineering 98

VP of Engineering Customer Success Sales Recruiting Acquisition 98

SaaStr

FEBRUARY 22, 2019

As for Nick, prior to Gainsight he was the CEO @ LiveOffice where he grew cloud archiving ARR from $2m in 2008 to $25m in 2011 and drove and negotiated the acquisition by Symantec for $115m in cash. What should the optimal sales to customer success relationship look like? Why does this have such a high rate of failure?

Sales Hiring 122

Sales Hiring Customer Success Scale Sales Recruiting 122