Subscription Flow

FEBRUARY 14, 2024

While this may seem like a workable model on its own, it can be further automated to enhance the company’s workflows by integrating that CRM with a robust subscription management software (like, say, SubscriptionFlow). Within your CRM, payment details can be directly linked to contacts, sales, and membership records.

Payment Features 52

Payment Features Payment Solutions Payments SaaS Payments 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 267

Scale Sales Hiring Sales Marketing 267

Practical Advice on SaaS marketing

AUGUST 11, 2012

Here's an inquiry from the SaaS Marketing mailbox: Dear SaaS Marketing guy, Do software-as-a- service (SaaS) solutions with a high subscription price per customer have a better chance of success than solutions with a low subscription price? Here's the bad news: Either one can fail.

Acquisition 100

Acquisition Subscription Payment Features Pricing 100

Casey Accidental

JULY 17, 2023

I was recently on Lenny Rachitksy’s podcast again, and one of the topics we discussed was consumer subscription business. Don’t worry I got more marketplace content on the way as well Shortly after I got into tech, investors started to fall in love with subscription business models, mostly on the B2B side. In short, everything.

Payment Solutions 98

Payment Solutions Payments Subscription Payment Features 98

OPEXEngine

JULY 1, 2022

In today’s market, the path to growth for B2B SaaS companies is to continue following the two SaaS lodestars: customer acquisition and customer retention. The Fundamental Value of the SaaS Model is that Customer Retention is Cheaper than Customer Acquisition. The balance can be tricky. .

Acquisition 59

Acquisition Scale Retention Investment 59

Blulogix

JANUARY 5, 2024

Key Definitions in Subscription Billing: Demystifying the Jargon By BluLogix Team Welcome to the fourth installment of our comprehensive guide on selecting the right subscription billing platform. Before we go much further, let’s go deep into essential definitions and concepts in the world of subscription billing.

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Subscription Payment Features Payment Services Payments 52

FastSpring

MARCH 9, 2022

Answer: It’s the pricing page. The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. In this article, we’ll show you examples from a variety of SaaS pricing pages. 7 SaaS pricing page examples. Add a summary table for pricing plans. How do we know?

SaaS Payments 130

SaaS Payments Pricing Payments Payment Methods 130

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. The Valley of Death This Valley of Death graph shows quite a clear division in the market. PLG is about investing in product and data instead of sales and marketing.

Business Model 254

Business Model SaaS Payments Payments Headcount 254

ProfitWell

NOVEMBER 8, 2019

Scheduled payments have become a core form of revenue collection. Of course, recurring payments vary depending on the business. As the subscription universe continues to expand, you can expect to see even more subscription payment plans. What are subscription payments? Predictable income.

Merchant Services 68

Merchant Services SaaS Payments Payment Features Payment Services 68

User Pilot

SEPTEMBER 20, 2023

Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.

Pricing 87

Pricing Customer Lifetime Value Advertising Strategy 87

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Your SaaS marketing strategy must aim to acquire more customers, faster. The SaaS Marketing Mandate: Remove Buyer Roadblocks.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Subscription Flow

DECEMBER 15, 2023

The essence of the Subscription Economy lies in its ability to forge lasting relationships between businesses and consumers, transcending traditional transactional models. For instance, subscription businesses observe customer retention rates, customer acquisition, and whatnot.

Subscription 59

Subscription Payment Features Healthcare Technical Review 59

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. 1 What is Subscription Marketing?

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

ProfitWell

JANUARY 13, 2020

There’s a question that every startup founder, subscription service provider, and ecommerce store owner, needs to ask themselves on a regular basis: Is this the most effective price for my product or service? Especially if you’re trying to get ahead in today’s highly competitive SaaS and subscription markets.

Pricing 52

Pricing Subscription Payment Features Strategy 52

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Optimize the pricing page 5. Table of Contents. Have a well-optimized website 2. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Scale 94

Scale Marketing Growth Marketing Payment Features 94

Subscription Flow

DECEMBER 1, 2023

Recurring revenue models, or subscription models , can be a great way for businesses to generate income while providing customers with the options they want. However, a distinct set of metrics is needed for the subscription business model in order to track and keep an eye on the company’s health.

Subscription 59

Subscription Payment Features Metrics Business 59

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model.

Scale 206

Scale Finance Sales Hiring Scaling 206

User Pilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs. Release new features, especially in higher pricing tiers, to increase customer lifetime value. Let’s get to it.

Retention 85

Retention Marketing Customer Lifetime Value Onboarding 85

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. But in the past few years, subscriptions have seen a bit of a resurgence. In fact, you'd be hard-pressed to find an industry that hasn't seen at least one subscription success story: Cars. Even the humble houseplant doesn’t seem immune to the subscription economy.

Payment Features 74

Payment Features Payments Subscription Revenue 74

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Sign up for the Baremetrics free trial and start managing your subscription business right.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. The better prepared you are for an acquisition, the smoother it’ll go, leaving you financially, operationally, and psychologically stronger during negotiations. Speak to other founders.

Acquisition 105

Acquisition Startup Technical Review Scale 105

Clouded Judgement

JANUARY 12, 2024

If we rewind the clock back to 2021, the venture funding market went crazy. Many companies raised rounds in 2021 who thought they had product market fit. Or who thought their market was 10x bigger than it actually was. For founders - it’s perfectly ok to come to the conclusion that you don’t have product market fit.

Cloud 284

Cloud Venture Capital Acquisition Metrics 284

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

SEPTEMBER 24, 2020

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. Revenue is calculated by multiplying the total number of goods or services sold by the price of those goods and services. Calculation.

Payments 88

Payments Payment Methods Payment Features Payment Services 88

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? What do you see? Of course not.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance.

Strategy 104

Strategy Scale Payment Features Software Review 104

Baremetrics

OCTOBER 31, 2021

Bundle pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. In bundle pricing, a company collects many products and/or services together and sells them as a single item for a single price. The lower price is one of the key components.

Pricing 95

Pricing Customer Lifetime Value Churn Enterprise 95

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 123

Outsourcing Services Payment Methods Subscription Payment Features 123

Clouded Judgement

APRIL 11, 2024

The first few months of this year felt like a lot of churning in the market. This has all resulted in the median stock price declining 5% YTD. At $200M+ ARR, businesses have built up a substantial base of recurring revenue streams that have already paid back their initial CAC. Who are the real AI winners.

Cloud 177

Cloud Software Azure AWS 177

Incredo

OCTOBER 8, 2019

Just look at customer acquisition vs retention statistics. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? What do you see? Of course not.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

FastSpring

MAY 14, 2019

The price you paid at checkout was essentially a perpetual license for the lifetime of the application. Here’s how your company can benefit from switching from a perpetual license to a subscription plan. Reason #1: Subscriptions support product innovation. Reason #2: Subscriptions increase the accessibility of your software.

Payment Features 71

Payment Features Payment Methods Subscription Payment Services 71

ProfitWell

OCTOBER 9, 2019

Running a subscription business is a lot of work. Every month you need to make sure recurring payments are being processed by your payment gateway and accepted by various merchant accounts. If you miss out on a one-time payment or recurring charge, that’s money you might not get back. Automate payments.

Payment Services 40

Payment Services Payment Features SaaS Payments Merchant Services 40

Navint

JUNE 25, 2019

Jeff Wissink shares what Navint has found to be the secret to establishing value-based subscription pricing, and it may surprise you. Whenever we work with clients on their recurring revenue businesses, the topic of subscription pricing inevitability comes up. A Streaming Service Story of Subscription Pricing.

Subscription 45

Subscription Payment Features Pricing SaaS Payments 45

ProfitWell

APRIL 3, 2020

Subscription businesses face a variety of challenges unique to their specific model. Successfully financing a subscription company involves the use of specific metrics and accounting methods. Certain practices make it much easier for a subscription business to properly gauge its health. Strategic pricing. Churn rate.

Finance 52

Finance Subscription Payment Features Venture Capital 52