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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

Rising inflation and a weak stock market are causing investors to be more careful with their financing, and without a plan to manage your cash runway effectively, you’re putting both yourself and your company at risk. Option 3: Mergers and acquisitions. Option 2: Selling the business.

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There’s more than one path to $100 million

The Angel VC

The main reason is that your customer acquisition costs are highly front-loaded. While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. What does your revenue look like? What is a pricing audit? Monetization.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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What is product-market fit? Tapping into your best customers

ProfitWell

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business? Is Freemium The Right Business Model?

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