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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

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A $30B Software Company from a $15m Investment

Tom Tunguz

Vertical software companies pursue a particular market segment like car dealership management or hotel management software. From 2003 to 2014, Constellation’s revenues compounded from $80m to more than $5b, an average of 25% annually. Acquisition. Acquisitions increased revenue 33%. New Bookings.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

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Aligning SaaS Customer Acquisition

Chaotic Flow

If the multi-tenant, cloud-based technology isn’t enough, there’s the recurring revenue model which creates all kinds of challenges from accounting to sales compensation to funding. Then, there’s the marketing. Unfortunately, your available market was probably determined a long time ago when your baby was conceived.

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Choosing market segments on customer profitability

Tom Tunguz

Market Cap in $B. Revenue in $B. Due to the relatively small potential revenues from in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively. Restaurant. Chili’s (Brinker). EBITDA in $B.

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Product-Led Growth (PLG) Funnel vs. Flywheel

User Pilot

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. PLG funnels still require traditional lead generation, while PLG flywheels leverage users as an acquisition channel.

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