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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Hear from Austen Allred how and why you should be stepping on the gas when your CAC is low. Want to see more content like this?

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7 Things You Need to Have Before Becoming Incredo Customer

Incredo

Project management, customer relationship management, email automation, live chat are among the most popular software examples. The team of software engineers and testers is the main asset of any SaaS company – they develop, test and improve the product so the company can attract more and more interested users.

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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

When done right, marketing can be about more than return on investment or brand metrics. For example, female software engineers have increased by only 2% in the last * 21 years *. Community building works much better for us than just typical marketing acquisition strategies. And it’s not for lack of trying. Actually, no.

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Pluralsight to Acquire OpenView Backed GitPrime

OpenView Labs

Pluralsight announced their upcoming acquisition of GitPrime, an OpenView portfolio company, to merge developer productivity capabilities into their leading technology skills development platform. Engineers build business. GitPrime Co-founders from left to right: Ben Thompson (CMO), Travis Kimmel (CEO).

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . I started working for a promotional products company several months ago with many of the same concerns and reservations that our account executives deal with daily: Are promotional products sensible investments for our brand?

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How to Shift from Unrealistic to Achievable Outcome Selling

Valuize Consulting

And, the customer will use that outcome (or lack thereof) to assess whether to renew or expand their investment in your product. SaaStastic offers a software product that helps software engineering teams reduce costs. SoftWhip is seeking a 25% reduction in the cost of its software engineering program.

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The New SaaS Sales: Treat Perspective Software Buyers Like Investors, Not Customers

TriTuns

If you are a software vendor, consider this: What would it look like if you approached each sale like you were trying to raise investment capital instead of just selling a piece of software? Stop thinking of the people who buy your software as customers and start treating them like investors. The old rules don’t apply!