Acquisition Investment Sales Recruiting Software Engineering 
Unbounce
OCTOBER 18, 2021
When done right, marketing can be about more than return on investment or brand metrics. Sounds like a big opportunity for talent-starved companies to recruit, right? For example, female software engineers have increased by only 2% in the last * 21 years *. And it’s not for lack of trying. Powering Up with Design.
SaaStr
APRIL 17, 2019
Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” billion acquisition. billion acquisition by Cisco.
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SaaStr
NOVEMBER 2, 2019
How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Billion acquisition is just one milestone in the early innings of the company’s story. Does it have to be in person?
SaaStr
APRIL 30, 2022
Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there.
Sales Hacker
OCTOBER 7, 2021
Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.
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