SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. Uber is a classic marketplace company.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. Their ultimate goal is to enable business expansion.

Acquisition 100

Acquisition Scale Onboarding Marketplace as a Service 100

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. And what are they tripping up on? And I mean that, day one.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. Financial Profile of SMM SaaS Companies. Inside Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. billion acquisition more so than GitHub.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaSHolic

MAY 12, 2023

Despite Kovi’s rapid growth, the importance of improving profit margins was recognized, and the company is now investing in technology and efficiency. Eduardo Chedid of PicPay shared how the company evolved into a broader financial ecosystem, shifting focus from user acquisition to net revenue growth.

Payments 52

Payments Payment Solutions Marketplace as a Service Payment Methods 52

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. Inside sales? billion, against almost $2.8 All of them!

VP of Engineering 94

VP of Engineering AI Payment Methods Generative AI 94

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Setup Pricing model and payment gateways.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

OpenView Labs

APRIL 13, 2020

Pricing tiers, enterprise-level inquiries, feature gating. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained. The pricing model is dependent on how users find value in the product—does it have quick time-to-value or do users need help getting started?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Work backwards from there to get your pricing model and acquisition channels. A homepage, pricing page and thank you page.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. That's what metrics give you. They just started.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

ProfitWell

APRIL 12, 2019

Plan Ahead for a Pricing Page Teardown. Our latest Pricing Page Teardown looks at the type of platform that affects everything we do: scheduling. Both companies do a lot right (and a little wrong) with their pricing pages. The simplicity of their mission statement is reflected in Calendly's pricing page. Who's the winner?

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Chargify

OCTOBER 22, 2020

As an effective CRM solution, it has improvised the sales operation of enterprises and offers innovative products and services to satisfy their customers’ needs. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange.

Payment Features 56

Payment Features B2B Marketplace as a Service Forecasting 56

OpenView Labs

FEBRUARY 11, 2021

As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. Creating a marketplace does just that. Buy your discount or earn it. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Point Nine Land

OCTOBER 22, 2019

Both Jack and Rian had tech backgrounds and at the time were providing consulting services to the legal industry. Law practice management software existed, but it required on-premise service and tens of thousands of dollars in annual upkeep, which meant only the big law firms had access to it. Again, this was 2007.

Technical Review 40

Technical Review Scale Sales Hiring Business 40

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 207

Outsourcing Services Scale Sales Hiring Outsourced Development 207

Navint

OCTOBER 25, 2018

It’s a real challenge that multiple clients are facing right now because their operational friction is constraining innovation in the marketplace. When you are first starting out, you can get to a certain level of success with minimal investment in process excellence. We’re enabling product excellence with process excellence.

Payment Services 40

Payment Services Scale Marketplace as a Service Payment Methods 40

All that Saas

MAY 1, 2021

The best feature of this app has to be its ‘Return on Investment Analytics. For influencers, the software asks them to update their profile on it and set the price they want to work on. Payment Tracker: allows the influencers/content creators to set their price, and get paid within 48 hours. Pro: contacts sales for price.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. The insights derived can help tailor products, services, and experiences that mirror their expectations and desires. Engaging and Educating Your Customers Merely offering a product or service isn’t sufficient.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10

Chargify

AUGUST 17, 2017

You could pay a fair price. Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. Did you change the price of your SaaS? For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

Chart Mogul

JUNE 25, 2020

Maybe even lower your Customer Acquisition Cost !) It makes it easier to pitch new guest posts and get clients for my content marketing services because I’ve built up this trust. Buffer built a great reputation, which is invaluable when you’re competing in a crowded marketplace. The benefits of PR. This gives me credibility.

SaaS 52

SaaS Business Content Marketing Construction 52

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). especially for SMB SaaS startups. Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 118

Payments Merchant Services Payment Solutions Payment Services 118

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. We assume the other tiers all are self service and don’t require sales. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

Sales Hacker

MARCH 2, 2020

” When we break the Laws, we pay the price. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. How did forget?” Our sales suffer.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 133

Payment Services Merchant Services Payment Solutions Payments 133

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 146

Payment Solutions Payments Outsourcing Services SaaS Payments 146