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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is also driving an explosion in customer choice, allowing them to easily switch to businesses who provide better experiences. Delivering those better experiences requires a fundamentally new way to do customer support, a messenger-based approach that works at internet scale.

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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. This guide will look at how you can include the support team in the sales process.

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn. What is customer churn?

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

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11 Customer Analytics Benefits [+Tools]

User Pilot

In this article, we’ll look into the customer analytics benefits and some of the best tools for getting customer insights. TL;DR Customer analytics involves gathering and interpreting customer data for actionable insights. Refined features and product offerings that cater to customers’ evolving needs.

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How to Calculate Customer Acquisition Cost (CAC)

OPEXEngine

Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). HOW TO CALCULATE CUSTOMER ACQUISITION COST. Customer acquisition cost is designed to tell you how much you need to spend to acquire a single new customer. CAC AND CUSTOMER SUCCESS.