User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 88

Acquisition SaaS Payments Payment Methods Metrics 88

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. As a major retention metric, it tells you how effective your retention strategy is.

Retention 91

Retention Metrics Strategy Scale 91

Chart Mogul

OCTOBER 25, 2018

Welcome to this week's instalment of SaaS Metrics Refresher. This week: the most controversial metric in SaaS, LTV promises so much. Imagine being able to know the total revenue you’ll receive from a single customer on average — that’s the promise of customer lifetime value (LTV). Definitions.

Customer Lifetime Value 74

Customer Lifetime Value Metrics Scale SaaS 74

User Pilot

MAY 1, 2024

Are you overwhelmed by too many customer metrics and don’t know which ones to track for your SaaS? You’ll also see how to use product analytics tools to track your customer metrics in one place and save time. They come in different forms—customer success, customer engagement , customer service metrics, and more.

Metrics 87

Metrics Customer Lifetime Value SaaS Scale 87

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. Let’s dive in!

Metrics 94

Metrics Customer Lifetime Value Business SaaS 94

User Pilot

JANUARY 9, 2023

Customer retention marketing is any marketing that aims to keep both new and current customers happy. Personalization strategies help improve customer value and boost loyal customers. They’re also more cost-effective than customer acquisition strategies. Save resources on customer acquisition.

Customer Lifetime Value 85

Customer Lifetime Value Retention Marketing Scale 85

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

Totango

SEPTEMBER 10, 2019

To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. Calculating Customer Lifetime Value. and Serving the Customer.

Customer Lifetime Value 72

Customer Lifetime Value Onboarding Education Software Review 72

User Pilot

MARCH 12, 2024

Tracking the right company activity metrics can help you measure and optimize your company’s performance, driving product growth. In this article, we will examine 14 of the most important activity metrics, how they function, and how you can monitor them closely. Book a demo to learn more.

Metrics 92

Metrics Scale Customer Lifetime Value Business 92

FastSpring

JULY 12, 2019

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

Customer Lifetime Value 75

Customer Lifetime Value Payment Features Finance Payment Solutions 75

User Pilot

APRIL 10, 2024

TL;DR Customer retention management focuses on understanding customer needs to keep them loyal and retained. Investing in customer retention is cost-effective, reducing the need for constant new customer acquisition by nurturing existing relationships. How to calculate customer retention rate?

Retention 97

Retention Metrics Strategy Management 97

User Pilot

MAY 13, 2024

Let’s go over 8 examples of SaaS dashboards and see how they can fit your business objectives: TL;DR A SaaS dashboard centralizes KPIs, metrics, and analytics to improve user experience and drive product growth. It includes metrics such as: Active users by day, week, and month. It includes: Customer acquisition cost.

Metrics 86

Metrics SaaS Acquisition Retention 86

User Pilot

MAY 31, 2024

Would you like to learn how to design a SaaS metrics dashboard for your team without any coding? We also explain what metrics you may want to track and how to use the insights they offer. These dashboards are often customizable so they allow businesses to focus on specific metrics relevant to their goals. SaaS Metrics Dashboard.

Metrics 91

Metrics SaaS Retention Trends 91

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. How do you choose the right digital product metrics to focus on? Book a demo now to learn more.

Metrics 83

Metrics Customer Lifetime Value Scale SaaS 83

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.

Acquisition 68

Acquisition Customer Lifetime Value Onboarding Retention 68

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? This article will examine customer acquisition and retention and determine which one you should focus on.

Acquisition 87

Acquisition Retention Customer Lifetime Value Churn 87

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. They can reveal customer interactions, patterns, and preferences. Customer acquisition cost.

SaaS Payments 84

SaaS Payments Metrics Customer Lifetime Value Marketing 84

User Pilot

SEPTEMBER 25, 2023

You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data. The customer lifetime value : The total expected earnings of a single customer over their entire relationship.

Metrics 87

Metrics SaaS Customer Lifetime Value Acquisition 87

Chaotic Flow

AUGUST 27, 2013

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Two Views of Customer Lifetime Value. The answer is yes.

Customer Lifetime Value 122

Customer Lifetime Value Marketing SaaS Scale 122

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 79

Acquisition Retention Customer Lifetime Value User Experience 79

User Pilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. Your custom SaaS dashboard should provide actionable data and be as automated as possible.

Metrics 88

Metrics SaaS Customer Lifetime Value Retention 88

Intercom, Inc.

OCTOBER 18, 2021

The SaaS industry is full of advice on the perfect product metrics to gauge your users’ activation, engagement, and interactions. If you don’t know exactly what questions you want answered, these product metrics leave you blinded by the very data you hoped would open your eyes. What are product metrics?

Metrics 269

Metrics Customer Lifetime Value User Experience Engagement 269

User Pilot

OCTOBER 24, 2023

Keeping an eye on such growth metrics, also known as growth analytics , is crucial for business success. By tracking growth metrics , you can uncover potential problem areas, as well as possible avenues for revenue growth, and much more. In this article, we will discuss the 10 most crucial growth metrics you should be tracking.

Metrics 79

Metrics Customer Lifetime Value Churn Acquisition 79

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers.

Metrics 85

Metrics Customer Lifetime Value Benchmarks Churn 85

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 97

Acquisition Strategy Social Media Underperforming Technical Team 97

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Acquisition 70

Acquisition Benchmarks Customer Lifetime Value B2B 70

Chart Mogul

MAY 15, 2018

For businesses with a low customer count or without much historical churn data, the traditional customer lifetime value (LTV) formula can be unpredictable and produce results that fluctuate from one month to the next. There’s really no argument about the value and utility of LTV — that’s completely clear.

Customer Lifetime Value 55

Customer Lifetime Value Churn Acquisition Metrics 55

User Pilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics?

Metrics 73

Metrics Customer Lifetime Value SaaS Mobile 73

User Pilot

MARCH 6, 2023

What’s product-led acquisition? We also introduce key metrics product managers should follow if they’re serious about PLG. TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. What is product-led acquisition?

Scale 84

Scale Acquisition Scaling Customer Lifetime Value 84

User Pilot

JANUARY 8, 2024

A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. The most important metrics to track and why they matter. TL;DR A product adoption dashboard tracks and displays key metrics related to how users engage with your product.

Metrics 87

Metrics Customer Lifetime Value Engagement Onboarding 87

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie. What are product metrics?

Metrics 71

Metrics Customer Lifetime Value SaaS Acquisition 71

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Average Revenue per Customer.

SaaS Payments 236

SaaS Payments Metrics Payment Methods Scale 236

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Lifetime Value.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.

Metrics 86

Metrics Customer Lifetime Value Data Analysis Engagement 86

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics?

Metrics 75

Metrics Customer Lifetime Value SaaS Scale 75

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 92

Metrics Customer Lifetime Value Retention Onboarding 92

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Revenue and expense metrics i.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95