Baremetrics

DECEMBER 7, 2023

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. What’s their new CAC Payback Time? The company grew their total spend from $390k/mo to $750k/mo during 2018.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

SaaStr

APRIL 9, 2019

Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. And, to be an engineer, really can help you because you really understand what’s going on the market.

Sales Hiring 136

Sales Hiring Scale CTO Hire Marketing 136

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 240

Sales Hiring CTO Hire Scale Investment 240

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. We went through an acquisition and we got bought.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 221

Part-Time VPE Technical Cofounder CTO Hire New CTO 221

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So we think a little bit differently.

Outsourcing Services 109

Outsourcing Services Sales Hiring CTO Hire Technical Review 109

ChurnZero

DECEMBER 9, 2022

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. In the session’s Q&A, Gabby further explores shifts in the CEO persona, the importance of professional sponsors, and expanding to serve an entire market. We hire a third-party firm. People knew us in mid-market.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

SaaStr

APRIL 16, 2019

Can I see a show of hands for those of you that have headquarters outside of the Bay Area, a secondary market? Also, part of that is being intentional about who you want to be as a company. The world’s your market, right? We ended up signing that contract in the uber back to the airport on the way home.

CTO Hire 161

CTO Hire Travel Underperforming Technical Team CTO Coach 161

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief People Officer has a seat at the table of executive management and is responsible for talent acquisition, diversity, retention, training and human resource management across the organization. Chief Product Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

SaaStr

DECEMBER 3, 2020

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire?

Scale 178

Scale Sales Hiring Sales Recruiting Sales 178

ProfitWell

JANUARY 2, 2020

When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers. Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Market data.

B2C 52

B2C Subscription Payment Features Payments 52

ProfitWell

FEBRUARY 4, 2020

RevOps is a centralized function that helps recognize and align revenue from sales, marketing, and customer success. RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. Sales and marketing are focused on acquiring the customer, while customer success is focused on retaining.

CTO Hire 98

CTO Hire Sales Hiring New CTO CTO 98

SaaStr

NOVEMBER 21, 2019

It’s become quicker to build your first product, test your market, and people really have role models around them and understand how to get that started. Super tough market, difficult playbook. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s become cheaper.

New CTO 151

New CTO Sales Hiring B2C CTO Hire 151

SaaStr

JANUARY 10, 2020

Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Loving our podcast content? Kind of solve the problem.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

OpenView Labs

JULY 2, 2020

” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Point Nine Land

APRIL 9, 2021

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. focused, some people are marketing?focused.

Technical Advisors 160

Technical Advisors Scale Sales Hiring Sales Recruiting 160

Sales Hacker

OCTOBER 13, 2020

Hiring managers are also just trying to sell as well. Users come to us all the time and they say, Hey, this company looks awesome. Are they hiring? That goes to the hiring manager. And if you get hired, RepVue will actually pay you $500. And it’s easy to inflate that for companies during the hiring process.

Marketplace as a Service 95

Marketplace as a Service CTO Hire Sales Recruiting Data 95

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. I’ve played the following roles at various tech companies.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

APRIL 18, 2019

And now I’m the executive chairman of this company but 20 of our former SteelBrick team members have joined Ben and they’re going to be bringing this product to the market. And I thank a lot of that to actually Met Gourniak, who I hired at that time. ” And that was a great initial market.

Sales Recruiting 171

Sales Recruiting VP of Engineering Scale SaaS Payments 171

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. You engage the marketing team and you do a lot of acquisition and people are coming.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. He writes on technology, enterprise, marketing, collaboration, and work culture. Top 30 SaaS Influencers You Need to Follow in 2022. Aaron Levie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale. I do my own reference calls.

CTO Coach 127

CTO Coach Sales Hiring Sales Recruiting CTO Hire 127

Sales Hacker

SEPTEMBER 8, 2020

We know, by persona, by ICP, how people respond to what, for a long period of time, and how we can, more specifically, get meetings with these individuals,” because that was the name of the game. We brought in this brilliant CTO who’s got a PhD in informatics. I see this online all the time. ” Seriously?

Scale 71

Scale Artificial Intelligence Sales Recruiting Consulting 71

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. So this is Dharmesh.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

OnStartups

JULY 7, 2021

And I think part of it's because you've been in the game for a while and you're incredibly successful. Is your title CTO? Dharmesh: Yes, CTO. How do you have time to have your hands in all this different stuff? So HubSpot today is like a 25 or 30, I don't know whatever the market cap is. So this is Dharmesh.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140