User Pilot

AUGUST 31, 2023

Examples of products that depend on the network effects for growth are social media sites like Facebook, messaging apps like WhatsApp, lift-sharing platforms like Uber, or marketplaces like eBay. Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC).

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Social Media Customer Lifetime Value SaaS Marketplace as a Service 88

Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. “When you have a product that is strong on the organic and word of mouth side of things, driving additional demand through marketing programs is actually quite hard” A bigger acquisition funnel.

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Subscription Flow

JANUARY 3, 2024

The following is a list of reasons that can also be read as a list of incentives for SaaS businesses to implement a flexible pricing strategy: Tailoring your pricing strategy as per larger trends in the market: SaaS businesses operate in a highly volatile environment, with technology, customer behavior, and the marketplace constantly changing.

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Pricing Payment Features SaaS Marketplace as a Service 52

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Are customers churning? SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Employee Retention.

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Sales Hiring Acquisition Forecasting Outsourced Development 41

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. When calculating this metric, it is important to only use contracted recurring revenue and not one-time payments from services or any other one-time payment. .

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SaaS Payments Metrics Payments Payment Services 98

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. That's what metrics give you. They just started.

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Retention Metrics SaaS Payments Underperforming Technical Team 52

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Stripe can also be used to run software platforms, marketplaces, and subscription businesses.

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Payment Services Payment Features Payment Methods Payments 97

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace. In other words, we may see users coming for the network and staying for the tool.

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Marketplace as a Service Payment Features Scale Pricing 50

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

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SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

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Startup Metrics Transportation Marketplace as a Service 100

Baremetrics

SEPTEMBER 16, 2021

LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Another term you need to understand is the churn rate. Suppose a person subscribed to your service. But at the same time, the user doesn’t need to overload the phone memory and download the app from the marketplace.

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Business Social Media Marketplace as a Service Mobile 97

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Turn down the churn rate. With that, the risk of churn increases as well. And if you as a business lose out on upgrading your technology then you will be soon pushed away from the marketplace.

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Artificial Intelligence Customer Success Software Payment Features 52

BrightBack

APRIL 12, 2019

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. Copper empowers sales and marketing teams to deliver meaningful connections with prospects and customers over time, favoring customer lifetime value (LTV) over short-term acquisition gains.

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Retention Marketplace as a Service Customer Lifetime Value Churn 40

Intercom, Inc.

APRIL 7, 2022

The company kickstarted the SaaS revolution we know so well today, but as SaaS was booming, so too was churning. Businesses quickly realized they were spending a bit too much on awareness and customer acquisition and not nearly enough on retention. And as you might have already guessed, they called it Salesforce.

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Customer Success Technical Review Sales Hiring VP of Engineering 118

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

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Payment Solutions Payments Outsourcing Services SaaS Payments 147

OpenView Labs

NOVEMBER 30, 2021

It’s tempting to prioritize new customer acquisition as your top growth priority. . Start by tackling churn since expansion only takes you so far if you’re trying to expand fewer and fewer customers. Recommended resource: Let’s Stop Calling Churn a Customer Success problem. Experiment with a usage-based pricing model.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

ProfitWell

APRIL 15, 2019

Now, the streaming service is available via Roku , as they begin offering additional premium add-on subscriptions. Using Live Chat to Fight Churn. Cheap Stands for the MLB If you’re looking to ball on a budget, the New York Mets now offer a subscription service for standing-room only tix. Not All Churn Is Created Equal.

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Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Chargify

OCTOBER 22, 2020

Through these integrations you can discover new insights from business data while enhancing your sales process to provide a customer-centric experience that will help reduce customer churn. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange.

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Payment Features B2B Marketplace as a Service Forecasting 56

SaaStr

JULY 9, 2019

Here in Silicon Valley you have Google, and Facebook, and a ton of other massive organizations that are just churning out people who then go on to found other startups. The next thing I would say we learned is really about removing all barriers to user acquisition. ” At this point we were offering the service for free.

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Scale Sales Recruiting Scaling SaaS Payments 162

SaaStr

JUNE 16, 2020

I’m going to first talk about some of the insights that we’ve gotten from serving Salesforce Ventures portfolio companies, both in terms of what they’re seeing in the market and how bookings and churn and things like that are heading, but then also how they’re adjusting to this on their go to market strategies.

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Sales Hiring Scale SaaS Payments Payment Services 160

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And you can see a lot of churn in those first couple of days. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

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SMB Scale Startup Marketplace as a Service 180

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that. Here’s how it works: Your terms of service (ToS) states a date after which whatever unused product the customer has purchased expires. The signature of such compressions is that they are short term.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

A Smart Bear

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business. Yes, marketplace businesses can be valuable and defensible.

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Underperforming Technical Team Scale Sales Hiring Startup 64

yoursales

JANUARY 28, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Acquisition by Dropbox announced on March 9th 2021. Mimiran – More Leads and More Deals for SMB Services Business. ZeroBounce - Award-Winning Email Validation Service. Churn Buster - Recover More Failed Payments.

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Scale Payment Methods Payment Solutions Sales Recruiting 111

Sales Hacker

JUNE 23, 2020

Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. How to be honest about your churn metrics during COVID [28:29]. Micro-thoughts on the evolution of customer success [07:08]. Sam’s Corner [41:49].

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Scale Sales Hiring Technical Review Customer Success 67

Chargify

AUGUST 17, 2017

“The bigger your customer base gets, the nearer you’ll get to the point where the amount of churned customers exceeds the number of acquired customers. Clearly, when the number of new signups is the same as the number of churned customers each month, you’re going to have growth issues. If you aren’t, START NOW.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Customer retention : By studying the customer behavior of those who got churned, you can develop predictive customer analytics.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers. Customer retention : By studying the customer behavior of those who got churned, you can develop predictive customer analytics.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

Neil Patel

JANUARY 21, 2021

To find out how many visitors reach your site, log in to your Google Analytics account and check out the acquisition channels report. You can get a quick fix through services like Mobify or Duda Mobile. To start your introduction, you could begin like this: There are several senior irons in the marketplace.

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Outsourcing Services Social Media Mobile Software Review 145