OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 95

VP of Engineering Sales Hiring Sales Recruiting Sales 95

OPEXEngine

JANUARY 14, 2020

Revenue Acquisition Costs (the Sales and Marketing costs to add new revenue) are paid in advance, but the revenue recognized under GAAP rules, is deferred over the duration of the SaaS revenue stream. However, many unprofitable SaaS companies are cash flow positive because of the upfront SaaS payments by B2B clients.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Sixteen Ventures

JULY 17, 2020

He knew that I could help increase customer acquisition by improving the quality of traffic to their site, improving the number of prospects entering his free trial and, of course, improving the conversion rate to paying customers of those that enter the free trial. So they continue to churn, often a HIGHER rate. .

Churn 133

Churn SaaS B2C Pricing 133

Chart Mogul

FEBRUARY 11, 2019

These are your most valuable segment of customers and, when embraced, can nurture word-of-mouth based inbound acquisition. Using Deep Customer Segmentation in SaaS (ChartMogul) — This post gives a comprehensive overview of SaaS customer segmentation, and covers some of the topics mentioned above in more detail.

Metrics 76

Metrics SaaS Churn Startup 76

OpenView Labs

JANUARY 29, 2020

CEO Brian Halligan describes their revamped go-to-market motion as “ a flywheel where the customers are the main driver that pulls new prospects in ” and boasts that half of HubSpot’s new customers use the free product before they buy. Freemium: It’s About Acquisition, Not Revenue. How to optimize your freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

SEPTEMBER 19, 2019

State of Acquisition Models. A Really Brief History of Acquisition Models in SaaS. To date, the customer acquisition process in the SaaS era has been following a 3-step evolution. Then, for companies like HubSpot, customer acquisition started becoming more of a science than an art. This is now the “Show, Don’t Tell” Era.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

OCTOBER 10, 2019

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. The tendency in modern B2B SaaS orgs is to record most of the transactional data in the opportunity or account objects.

Scale 58

Scale Government Payment Features Data 58

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. Explore B2B customer segmentation schemes. Buying characteristics (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Spike in acquisition purchasing power – validated via Tomasz Tunguz.

Scale 97

Scale Technical Review Outsourcing Services Sales Hiring 97

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

FastSpring

JANUARY 8, 2019

A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Business to business (B2B). Customer acquisition cost (CAC). A small, distinct market segment. Business to consumer (B2C). Net profit.

Payment Methods 64

Payment Methods Merchant Services Payment Services Outsourcing Services 64

Hull

JULY 9, 2020

I personally believe that it is, I mean, apart from the market differences like B2B, B2C, there's a few. Romain (03:53): One of the other ways that we can see that is obviously B2B versus B2C. I mean, I think it comes down to market segmentation. I mean, obviously, you started with one of the hardest questions.

B2C 52

B2C Underperforming Technical Team B2B Data 52

ProfitWell

DECEMBER 4, 2019

The variety of successful SaaS-type businesses is astonishing; there are examples of tremendous success in the B2B and B2C spheres, in AI and video hosting, in ecommerce, in data analytics, and more. Segment, like Clearbit, is a real up-and-comer and is valued at $1.5 9 SaaS Businesses we know and love.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

SmartKarrot

APRIL 5, 2022

Track and map a list of potential customers, find out the market size, customer profiles , ideal customer behavior, market segmentation, niche, and potential substitutes. Core metrics like Lifetime value, customer acquisition cost , conversion rates, customer satisfaction scores , and more need to be tracked.

SaaS Payments 11

SaaS Payments Software Review Payment Solutions Payment Services 11