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We Just Launched Our ENTIRE SaaStr Annual 2021 Agenda. Get a Front Row Seat to The Best in SaaS!

SaaStr

We just launched the entire SaaStr Annual 2021 Agenda !! From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. A Marketer’s Playbook for Building a Sustainable Growth Strategy with Datadog’s CMO Alex Rosemblat. Hey SaaStr Fans, It’s here!

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What Are Public SaaS Companies Taken Private At? 7.7x ARR On Average Per SaaSomomics

SaaStr

Well, certainly it exploded in 2021, in my portfolio at least, if perhaps not as dramatically as in the public markets. The startup I invested in that were acquired by PE in the 2020-2021 Boom were acquired for 8x in one case, 12x in another, and 15x in a third. So what do they pay on average? You might be worth less ?

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world.

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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.

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Building a Data Engineering Stack That Boosts Scalability

Chart Mogul

In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Nowadays, these are packaged and deployed in docker images, and executed via AWS lambda or EKS pods each day. We used our daily AWS RDS snapshots and loaded them daily to Snowflake tables.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. It is probably a more effective strategy to keep your opening price low and increase your ACV through expansion. “We Email * The latest SaaStr updates straight to your inbox. Subscribe Please do not fill in this field.

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Best Examples of AI in Marketing: Tools & Best Practices

User Pilot

Marketers are now making AI an integral part of their marketing strategies. Amazon grants its AWS customers access to its recommendation engine to help them personalize their user experience. Well-crafted AI marketing strategies will help you get the most out of these technologies. billion in 2021 to over USD 107.5