What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)
SaaStr
MARCH 17, 2023
According to the data, though, buyers are increasingly experimenting with cloud marketplaces, increasing from 22% in 2020 to 61% in 2021. You’ll need a deep understanding of the obstacles faced by buyers and a well-planned content strategy to address them. It depends on what you’re buying and your organization. SaaS changed that.
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