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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

Aim for that at least in your SMB segment if you can, and if you can provide at least as much value as Xero. Customer Lifetime Value is 81 months, from SMB That’s impressive. That means an effective 81 month customer lifetime value from SMBs. This is a critical metric. and LTV is $2,398.

SMB 269
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SaaS Freemium Model: What Works, What Doesn’t?

Incredo

Dropbox’s annual revenue for 2018 amounted to $1.392 billion (25%+ more than in 2017). #4 But with paid plans, you can use survey logic in your design, export the results, create custom reports and do more. million in 2018. #5 . #3 Dropbox is a cloud storage provider and helps store and share your files.

SaaS 236
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10 Customer Success Takeaways from INBOUND 2018

ChurnZero

Check out our top ten Customer Success takeaways from INBOUND 2018. Thank you @AlisonElworthy for the great presentation and answering my question about customer-related corporate objectives #inbound18 #customersuccess pic.twitter.com/gKEuPV0YZF. Jonathan Hsu (@jhsu98) September 5, 2018. It pays to have loyal customers.

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Top Customer Success Takeaways from Pulse Europe 2018

ChurnZero

Top 15 Takeaways from Pulse Europe 2018. Last week we had the opportunity to travel to London to sponsor and exhibit at the Pulse Europe 2018 Conference as a Silver sponsor. For those of you that might not know – this is the premier Customer Success conference in Europe. Chris Weddick (@chrisweddick) November 8, 2018.

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MRR Should Really be Called ‘MRRR’ Due to GAAP Accounting Rules

SaaSOptics

This post was originally published on July 27, 2018. Because SaaSOptics provides both GAAP-compliant revenue recognition (which includes reportable revenue for recurring and non-recurring revenues) and subscription metrics (which include MRRR and its many uses in reports like MRR momentum , cohorts, customer lifetime value, and more).

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Subscription Finance: What is ARR?

FastSpring

And according to Gartner’s 2018 report on cloud subscription and recurring billing management , more than 90% of software providers are expected to migrate to a subscription-based business model by 2022. Retaining more customers on your platform can help boost your ARR in two ways.

Finance 87
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & MRR, obviously. Transcript.