ProfitWell

JANUARY 24, 2020

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Does content marketing actually work?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Then a few years back we started building a CRM, which has done really well in the market.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Neil Patel

FEBRUARY 4, 2021

The content was valuable, but many business owners didn’t have time or the right talent on their teams to implement all the advice Neil provided. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. They also know we know their business and the market.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

How To Buy Saas

OCTOBER 27, 2023

Moreover, NUOPTIMA is proficient in creating both organic and paid content for platforms like Google, LinkedIn, Facebook, and Amazon. Regarding performance metrics, a consistent average ROAS of 3.2x across paid and organic content showcases NUOPTIMA’s efficacy in its domain. Website: www.nogood.io

B2B 52

B2B Scale SaaS AI Search 52

SaaStock

FEBRUARY 14, 2019

In 2017, he co-founded B2B Stack, a software review marketplace that boosts the buying process of B2B tech in Brazil. Diego also takes part in market research and crowdsourced data with Brazilian Startups’ Dealbook. In 2011, he co-founded Rock Content, the top provider of content marketing solutions in Latin America.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as: Are users spending more time on your site than the other ranked sites on Google? Same with Facebook Ads.

Marketing 112

Marketing Artificial Intelligence Technical Review Growth Hacking 112

Outseta

JANUARY 9, 2021

Our expenses have scaled up from about $8,000 in 2017 to about $57,000 in 2020. On the marketing front, we’ve focused almost exclusively on “free” marketing tactics to date—partnerships, content marketing, and email marketing. Website traffic? Twitter followers?

Scale 106

Scale Marketing SaaS Subscription 106

SaaStock

MARCH 20, 2019

SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Trusted by more than 3 million marketers, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

Hitenism

DECEMBER 26, 2016

In a crowded market, you don’t win with marketing, you win with brand. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. Learn about the 22 strategies that content marketing analytics tool BuzzSumo used to reach $2.5m

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Baremetrics

NOVEMBER 10, 2019

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. Similarly, you’ll want to be able to look at new metrics as they become relevant to your business. Prepare Data Export Tabs.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Chart Mogul

MAY 14, 2019

For these reasons, your SaaS customers are going to expect personalization and hyper-relevant marketing. It creates a better customer experience and leads to improved metrics for your marketing team. B2B SaaS pricing pages in 2017: Lessons from 100+ top businesses. 3 personalization experiments you can launch today.

SaaS 108

SaaS Scale Engineering B2B 108

SaaStock

MARCH 20, 2019

SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Trusted by more than 3 million marketers, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

OpenView Labs

OCTOBER 14, 2020

This is the story of Trello’s marketing team—a scrappy group whose world changed when their company was acquired by Atlassian in 2017. Between that and the fact that we didn’t have a giant budget, our plan focused on building an outsized presence in all things organic: inbound marketing, content marketing, PR and so forth.”.

Acquisition 54

Acquisition Marketing Sales Hiring Scale 54

SaaStr

SEPTEMBER 13, 2020

If you’re a founder today and you’re trying to scale your go-to-market org, in the early days, you’re in what we call the initiation phase. You’re wearing multiple hats, you’re probably the head of sales, head of content marketing, also head of inside sales. This is really founder-led sales.

Sales Hiring 161

Sales Hiring Scale Payments Cloud 161

Chart Mogul

DECEMBER 6, 2017

It’s easy to feel like a weekly newsletter is a table stakes feature of any B2B marketing organization in 2017. ” In the land of vanity metrics, newsletter subscriber count is right up there. It’s no more useful than pageviews or other traffic-based metrics you’ll find in Google Analytics. What did you learn?

SaaS 40

SaaS Scaling Engagement Branding 40

Sales Hacker

JANUARY 24, 2018

For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? For example, those with a more sophisticated content marketing system in place will understand more sophisticated buzzwords than those who haven’t even started blogging yet.

Sales Recruiting 85

Sales Recruiting Sales Underperforming Technical Team Social Media 85

Incredo

NOVEMBER 1, 2019

If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. Marketing: The marketing team feeds highly qualified leads to the sales team in order to build the sales pipeline. Transactional.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. Step 3: Create a Content Marketing Strategy. It’s for your own benefit to have a written content marketing strategy that’s focused on search results. But first, let’s get set up.

Social Media 141

Social Media Outsourcing Services Engineering Content Marketing 141

Neil Patel

JANUARY 21, 2021

Check out the video below to learn more about my strategies for link building, on-page SEO, and user metrics when trying to rank on Google. Step #3: Track and Measure the Right SEO Metrics. Next, it’s time to track some vital metrics of your site to find out what other factors you need to improve. Organic Traffic.

Outsourcing Services 145

Outsourcing Services Social Media Mobile Software Review 145

Neil Patel

JANUARY 15, 2021

Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it. Use something simple for your anchor text, like your website name (“Neil Patel”), or add a keyword (“Neil Patel’s content marketing”).

Social Media 145

Social Media Mobile Sales Hiring Technical Review 145

Neil Patel

OCTOBER 21, 2020

However, Google does not use bounce rate in its algorithm metrics, according to Google’s Gary Illyes: . Illyes (@methode) June 26, 2017. The focus should be on using this metric to find weaknesses in your site. Your site-wide bounce rate is too broad to be anything but a vanity metric. Can they both be right?

Benchmarks 145

Benchmarks Technical Review Software Review Acquisition 145