User Pilot

APRIL 7, 2021

How important are your user engagement metrics? Source: Google Playtime EMEA 2017. Source: Google Playtime EMEA 2017. You need to focus on the right metrics. In the end, we will summarize the five key user engagement metrics you should be tracking for product-led growth. What Are User Engagement Metrics?

Engagement 92

Engagement Metrics Scale Benchmarks 92

SaaStr

OCTOBER 16, 2021

And BVP’s very helpful inclusion of growth adjusted revenue multiples in their deck supports that: At first glance – with a 180% increase in this metric since 2017 – it would be yet another reinforcement of the “investors are nuts” talking point.

Cloud 242

Cloud Mobile Innovation Metrics 242

SaaStr

MAY 28, 2021

But over time, it’s added a large enterprise and B2B component for marketers and others to track, manage and market videos that we’ll spend a bunch of time digging in on, as it’s the fastest-growing segment, growing from little-to-none in 2017 to 25% of revenue today. 5 Interesting Learnings: #1.

Enterprise 269

Enterprise Scale B2B Metrics 269

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. Jason Jordan, @JasonRJordan : Sales Management expert, author, and speaker. Partner at Vantage Point.

Sales 63

Sales SMB Leadership AI 63

SaaStr

DECEMBER 21, 2023

In practice, you take the valuation of a business and divide it by some metrics to get a multiple. Most commonly, the metric for software is forward revenue — Next 12 Months (NTM). Other metrics you can use to value companies are free cash flow or net income, but not all have that, so the multiple would be negative.

SaaS 248

SaaS Software Metrics Revenue 248

SaaStr

JULY 7, 2021

rates them on 3-Year Growth – a slightly strange metric for start-ups at all different stages), for SaaS and SaaS-ish startups: [note, the higher they are on the list, the faster they are growing on a % basis YoY]. #7 Where it Went: $45m revenue in 2017 and reported $100m+ in 2021, but acquired for modest sum in 2021. 557 SEOmoz.

SaaS 268

SaaS Technical Review Scaling Software Review 268

SaaStr

APRIL 28, 2019

That’s way, way up from just 22% of revenue from $100k+ deals in 2017. He was granted an additional 3m shares in 2017 and 1.3m In fact, it has pretty similar metrics and sales cycles to other SaaS leaders here. The S-1 is full of enterprise case studies, from Oracle to Fox to Splunk. more in 2019.

Scale 278

Scale Venture Capital SMB Enterprise 278

Tom Tunguz

FEBRUARY 23, 2018

from 2015 to 2017, a compound annual growth rate of 35%. The benefits of freemium at scale appear in the free cash flow from operations metrics. In 2017, Dropbox generated more than $300M in free cash flow from ops, and for the past two years has sustained 30% cash flow from ops margins. MC/2017 Rev Multiple. Market Cap.

Scale 205

Scale Acquisition Cloud Revenue 205

OPEXEngine

JUNE 2, 2021

Insight put in $25 million in 2012 and KKR, $50 million in 2017. ” Key metrics. . ” Key metrics. The metric he focuses on “manically,” he said, is contribution margin, which depicts costs to sell a product minus variable expenses because that determines how much profit a company gets from each product.

Metrics 52

Metrics Pricing Airlines Sales Hiring 52

BetterCloud

NOVEMBER 9, 2017

Last month we hosted Altitude 2017, our annual customer summit, at Brazos Hall in Austin, Texas. To give you an idea how the two days went down, here are the top nine takeaways from Altitude 2017: 1. The post Howdy from Texas: A Recap of Altitude 2017 appeared first on BetterCloud Monitor.

Venture Capital 40

Venture Capital Cloud Cloud Engineering Finance 40

SaaStr

MARCH 31, 2021

2017: $30m rev. But since the effective NRR is still 145%, ARR-style metrics still work. Revenue grew nicely at first from $1m to $3.5m from 2015 to 2016 … and then exploded: UIPath History. 2005: Started as a tech outsourcing company. 2014: $500k rev. seed round. 2015: $1m rev. 2016: $3.5m 2018: $155m rev. 2019: $336m rev.

Outsourcing Services 361

Outsourcing Services Outsourced Development Payment Features Cloud 361

Tom Tunguz

JANUARY 1, 2017

Let’s look at some of the key metrics and then compare AppDynamics to NewRelic, a close competitor which went public in late 2014. 2017 GM seems to be much improved year-to-date at 85%. Based in San Francisco, AppDynamics employs about 1200 people and has raised approximately $315M to date. So the margins are nearly 100%.

Benchmarks 100

Benchmarks Metrics Software Review SaaS 100

SaaSOptics

MAY 22, 2018

The annual SaaStr conference was in full swing last week. Were you one of the 10,000 B2B SaaS and subscription business leaders in San Francisco learning the latest SaaS trends, insights and best practices? As an entrepreneur, and leader of a SaaS-based company, I’m in the same position as many of the CEOs/founders attending this event.

Metrics 40

Metrics SaaS B2B Subscription 40

SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? (@jasonlk) April 29, 2022.

Scale 249

Scale SaaS SMB Scaling 249

Tom Tunguz

JANUARY 23, 2017

We’ve analyzed AppDynamic’s growth and key metrics, because the business had filed its S-1 to go public. It’s a very promising predictor of the 2017 M&A environment. In fact, there is no public metric that I can find to justify this massive premium over comparable acquisitions. price implies a 17.3x

Deferred Revenue 100

Deferred Revenue Software Acquisition Government 100

SaaStr

FEBRUARY 10, 2022

This culminated with the release of the Panama Papers in 2017, which builds much of its reporting on Neo4j’s graph database technology. Furthermore, a transition to the cloud can open up an entirely new world of metrics, like memory and CPU consumption, which you never had before.

Cloud 197

Cloud Venture Capital Social Media Technology 197

SaaStr

APRIL 18, 2019

The Top 10 Most Downloaded of 2017 do sort of map to well known brands, although not entirely. David Skok at Matrix Partners: Which SaaS Metrics Really Matter. David Kellogg, CEO of Host Analytics: Why CAC/LTV is The Most Important Metric. The good news is 6 of the top 10 will be speaking at The SaaStr Annual this year!

Scaling 129

Scaling Metrics Enterprise Branding 129

SaaStr

MAY 22, 2019

About Brian… Our metrics suggest that our attendees were very excited about Brian as a speaker. His high marks in our “speaker likes” metric lands him at number five on our list. About Karen… Karen is number seven on our list with high marks in all metrics. SaaStr’s Most Respected Leader Awards Number: 9 to 5.

Scale 160

Scale Leadership Consulting Metrics 160

SaaStr

DECEMBER 25, 2020

5: “Which D&I Initiatives Really Work: The metrics you should be tracking with Notion Capital” I was happy to see this session ended up being so popular. .” A real honest and thoughtful discussion between me and Todd, CEO and co-founder of $30B+ identity and security leader Okta.

Technical Review 281

Technical Review Cloud Enterprise Engineering 281

OPEXEngine

SEPTEMBER 22, 2020

Net dollar retention is the most important metric in SaaS. As their prospectus states: “We use dollar-based net retention rate to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers.

Retention 59

Retention SMB Social Media Subscription 59

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. We talked about churn.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

Tom Tunguz

MAY 13, 2017

In January, I wrote The Hardest Round to Raise which argued Series B rounds would be the most challenging early stage round in 2017. Series B companies may have some subset of key metrics in attractive ranges. At this point, the business is too far evolved to simply sell the dream, but not far enough along to raise on the metrics.

Churn 100

Churn Metrics Startup Pricing 100

SaaStr

OCTOBER 11, 2023

Monday has gone from $7m in 2017 to over $700m in revenue today, showcasing the sheer power of compounding revenue. All the metrics we’re using — LTV to CAC, CAC return rate — don’t take cash into account. Did monday.com’s founders feel like they’d be 100x bigger in just six years since that first SaaStr conference they attended?

Scale 159

Scale Sales Hiring Scaling Banking 159

SaaStr

AUGUST 7, 2019

In 2017, Zoom’s cash burn was exactly equal to its Gross Proft. There was a very curious thing in Zoom’s financials leading up to its IPO that I am surprised no one commented on. But as a founder, it jumped out at me.

Sales Hiring 196

Sales Hiring Finance Engineering Revenue 196

SaaStr

JANUARY 26, 2023

So there are a lot of rough and arm chair metrics for fundraising in SaaS in terms of valuations. So the minor point is maybe we’re just back to 2016-2017 in SaaS venture capital for Series A and later rounds. For the best ones. But the bigger point is especially for new founders and execs to just look at the chart above.

Venture Capital 57

Venture Capital AWS SaaS Startup 57

Buffer Resources

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) Content team meetings : Twice a month (beginning and mid-month), we do content team calls where we review all of our metrics for the last month, reflect on what’s working and what isn’t, and iterate from there.

Social Media 101

Social Media Systems Review Content Marketing Metrics 101

SaaSOptics

APRIL 22, 2022

42), but that is a lower correlation than the historical average, and profitability metrics such as the “Rule of 40” are increasingly correlated with higher valuations. Even with variability trending down since the start of 2020, the standard deviation is about three times higher than it was in 2017 and 2018. .

SaaS 78

SaaS Construction Trends Benchmarks 78

Tom Tunguz

DECEMBER 6, 2016

We haven’t yet seen material consolidation of SaaS startups, which may take place in 2017. EV/Revenue multiple is a composite metric. If we look at the maximum multiple attained by year, we see a similar pattern. 2013 was a banner year, followed by a steep drop in 2015 and a slight recovery in 2016 at 11.5x.

Acquisition 100

Acquisition Startup SaaS Benchmarks 100

OPEXEngine

SEPTEMBER 28, 2021

By turning its $193 million loss in earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2017 into a positive $233 million in what it called community-adjusted EBITDA, it erased its leverage problem without having to make any changes to its planned bond offering. Extreme case. Non-GAAP measure. Cash flow differences.

Payment Methods 52

Payment Methods SaaS Payments Payments Payment Services 52

SaaStr

NOVEMBER 23, 2019

Whatever great work the sales team did in 2017 will be 100% behind them on Jan 2. But the fact that the Closed/Won dials in Salesforce will roll all the way back to $0 for the year on Jan 1 … that’s tough. It all starts all over again from scratch. Just harder. A higher bar. A bigger plan. So your job is to help.

Scale 220

Scale Sales Hiring Sales Investment 220

Intercom, Inc.

OCTOBER 8, 2020

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. In Kristen’s experience, having shared goals and metrics can go a long way to fostering a healthy relationship between sales and marketing. Like Trello before, Atlassian has a non-traditional sales model.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Chart Mogul

JANUARY 27, 2020

Janina Moza, Flipsnack’s Marketing Manager, tells us how she and the rest of the team use ChartMogul to track revenue metrics and understand the impact of marketing and product initiatives. The Challenge: Tracking key revenue metrics in-house is time-consuming. Flipsnack started using ChartMogul in early 2017.

Revenue 129

Revenue Sales Hiring Subscription Payment Features 129

SaaStr

OCTOBER 14, 2021

First $100k customer in 2017. This is an interesting segmentation of core metrics. While GitLab has 15,356 customers as of July 2021, it focuses its metrics on its 3,600+ ones with an ACV of $5k or more. While this makes sense as their core persona and area of growth, it also flatters a lot of the metrics like NRR, etc.

Outsourced Development 59

Outsourced Development Software Development Innovation Pricing 59

Chart Mogul

APRIL 25, 2019

First, I created a cohort for each year we’ve been in business since 2015 and the result was this MRR breakdown: Next, I looked at the same segmentation in our cash flow chart: We talk a lot about SaaS and subscription metrics — but this is cash received. 2015 (in royal blue) contributed the second biggest chunk.

Subscription 90

Subscription Payment Features Retention Startup 90

InsightSquared

JANUARY 29, 2018

In 2017, we talked a lot about the goal and strategic value sales operations offers an organization — what’s the objective of the revenue operations department? The revenue operations department should focus on measuring revenue-based metrics, particularly longer-term goals for an organization.

Scale 109

Scale Revenue Technical Advisors Sales 109

ChurnZero

OCTOBER 30, 2020

A more subtle chart is how much of a difference in value companies have based on their net retention – net retention being a proxy metric for Customer Success.”. He recalls an experience from 2017 where venture capital firm Accel approached G2 to share their praise of the product. He became a uniform unicorn,” says Abel.

Customer Success 93

Customer Success Technical Review Systems Review Compensation 93

Kellblog

MAY 21, 2019

Key trends from their 2017 report that are still alive, well, and driving software businesses. In 2012, the explanatory power of both metrics doubled. In 2017 and 2018, however, that’s dropped to 7 to 8%. But, most of all, it has some great charts on the Rule of 40 [1] that I want to present and discuss here.

compliance 74

compliance Startup Software Trends 74