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The Perils and Pitfalls of the “Been There, Done That” VP: Posers and Mercenaries

SaaStr

Basically all of the SaaS CEOs/founders I know of have made at least one terrible VP+ level hire. Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). Sometimes it’s VP Marketing.

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The Latest 2023 Napkin Reveal: What it Takes to Raise Capital with Christoph Janz, General Partner of Point Nine Capital (Video + Podcast)

SaaStr

Given the massive downturn that started 18 months ago, many SaaS founders are nervous about what it takes to raise capital in SaaS in 2023 / 2024. Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy.

AI 191
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). It was game-changing for the company, and for each team that implemented it. How to create a V2MOM framework for your company or team.

Scale 100
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Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

OpenView Labs

After college, Ashley joined Twilio and played a key role in helping the company reach, engage, and convert its developer audience. She’s an expert on what works and what doesn’t when it comes to building successful relationships with developer audiences, software marketing teams, and technical CEOs. You can’t lie.”.

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3 Questions for Startups to Answer for Themselves in a Volatile Fundraising Environment

Tom Tunguz

65% of entrepreneurs believe that fundraising in 2016 will be more difficult than in 2015, according to First Round’s survey. In light of those changing circumstances, entrepreneurs should prepare a few different analyses for 2016. When should a startup raise immediately? When should a startup raise capital later?

Startup 100
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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

In a recent Act-On and Demand Metric study completed in Q2 of 2016, less than 20 percent of mid-size B2B companies relied on solely inbound or outbound strategies; 84 percent of respondents used some mix of both. We decided to focus our efforts exclusively on our best-fit customers: B2B SaaS. TechnologyAdvice. So, how did it go?

Scale 59