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The Perils and Pitfalls of the “Been There, Done That” VP: Posers and Mercenaries

SaaStr

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. 1/ Want the best startup VP Sales candidates in the world? Only money.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

The most salient example, Veeva, sells software to the largest life sciences companies, which are subject to a unique regulatory regime in their sales processes. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products. Not bad for a business founded in 1987.

Startup 104
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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

If you missed episode 149 check it out here: What Makes a Great Sales Leader with Hunter Madeley. Subscribe to the Sales Hacker Podcast. From hubcaps to Hubspot: Michelle’s sales career [1:27]. What has changed in sales leadership since 2005 [8:43]. From hubcaps to Hubspot: Michelle’s sales career [1:27].

Scale 59
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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. For us, that first fit was with growing sales teams.

Scale 156
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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Scale 111