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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. Certain business models have economies of scale, and some don’t. So, what does it take to get to a $100M outcome?

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We?re About To See a Lot More SaaS Debt

SaaStr

With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . Salesforce’s IPO is also seen as a test of a new business model that could shake up the software industry.

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How to Calculate LTV (And Why It’s Important)

FastSpring

It’s called Lifetime Value (LTV), and it’ll tell you how much a customer will spend during their time with your business. Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit.

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SaaS Growth Trends in 2023

Chart Mogul

Logo acquisition is harder: upselling and retention are crucial. If you’re mostly selling to venture capital-funded startups a lot of them are probably trying to reduce their burn rate, so they will look at SaaS spend. (…) There are also aspects of SaaS as a business model or industry that make it really strong in tough times.

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What is a good SaaS Churn Rate?

Sixteen Ventures

Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Is 5% Monthly Churn Good?

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The 5 Best Email Marketing Companies of 2020

Neil Patel

Fix My Churn specializes in these two areas: Fix My Churn collaborates with tech companies with a monthly subscription business model. From strategy to the acquisition of email addresses, selection of email marketing software, email copywriting, and campaign management, they all require some different kind of expertise.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Big Bet #2: Find Tomorrow’s Great Anglers — Hire Talent With A Learning Mindset In 2010 and 2011, San Francisco was the place for SaaS talent. Its business model of going global and going inbound from India is the differentiation. It helped them get funding in the first round. To splurge and not be efficient paid off.