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How to Calculate LTV (And Why It’s Important)

FastSpring

It’s called Lifetime Value (LTV), and it’ll tell you how much a customer will spend during their time with your business. Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit.

Scale 135
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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

That has helped insurgents like Zalando, the European e-commerce platform based in Berlin, and Paytm, the Indian e-commerce payment system, scale an innovative idea rapidly, allowing them to challenge incumbents and disrupt entire industries. That has turned into a big win for Google.

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The Comprehensive Guide to Subscription Revenue

FastSpring

The way we purchase products is changing—and so are our business models. When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. The best part?

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

This is increasing the spending as more and more features are being offered, through acquisitions or expansion. Transforming the design landscape since 2011, Sketch continuously upgrades itself for the newest technical environments. Cisco’s growth is often referred to as the ‘growth by acquisition’. billion by 2022.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. What I love about SaaS as a product person is that it’s a longterm value exchange. Monetization had 4X the impact compared to acquisition. Let’s get started. Let’s get started.

Payments 100
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. In a nutshell, look at how much revenue you want to earn from each customer and the methods you want to use to attract your customer to build a better pricing strategy. Interesting data compiled by Ibbaka.

Pricing 135
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7 Subscription Billing Models To Consider in 2019 For Your SaaS Business

Chargify

“Launching their “forever free” plan helped MailChimp grow their profit (yes, profit – not revenue) 650% in one year by lowering their customer acquisition costs,” says Chris Von Willpert from Sumo. Then they gradually increased it to the current 2000 subscriber limit which was introduced in 2011. Pay-as-you-go. image source).