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How to Calculate LTV (And Why It’s Important)

FastSpring

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Lifetime Value (LTV) is a metric that shows the average revenue generated by a customer before they churn. Tracks Your LTV/CAC Ratio.

Scale 135
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SaaS Growth Trends in 2023

Chart Mogul

Logo acquisition is harder: upselling and retention are crucial. If you’re mostly selling to venture capital-funded startups a lot of them are probably trying to reduce their burn rate, so they will look at SaaS spend. (…) There are also aspects of SaaS as a business model or industry that make it really strong in tough times.

Trends 52
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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

Since 2008, its revenue has tripled and its stock price has soared 14-fold in response. That has helped insurgents like Zalando, the European e-commerce platform based in Berlin, and Paytm, the Indian e-commerce payment system, scale an innovative idea rapidly, allowing them to challenge incumbents and disrupt entire industries.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company.

Payments 101
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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

There has been a gradual shift from client/server architecture to the options provided by a hybrid cloud – the integration of public and private cloud. Owing to cost-effectiveness and confidentiality attributes, SaaS businesses continue to opt for cloud services. A noteworthy contribution by AI has fortified cloud security.

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The Comprehensive Guide to Subscription Revenue

FastSpring

The way we purchase products is changing—and so are our business models. When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. What is subscription revenue?

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms.

Pricing 135