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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. Stuck with per-seat pricing from 2007-2020, but added flex pricing in Q4′ 2020 — and quickly went to 20% of revenue. 20% switched in just 1 year.

Scale 233
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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

If you serve those customers well, and remain innovative — you most likely will build to and have a Mini-Brand. Don’t raise prices on them without providing more value. Remain innovative on the product side. No real Mini-Brand until early 2007. The model may not work in your head. But trust me.

Branding 296
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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

Cyber Weekend — the weekend encompassing Black Friday and Cyber Monday — is a great time for businesses to slash prices and increase sales volume as the year wraps up. Our innovative suite of apps and online courses provide cutting-edge solutions to help you better understand how the body works and how to maximize its performance.”

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Network effect products rely less on new product innovation unless it’s the only way to monetize. Eventbrite has launched new pricing with tools like marketing tools that help event creators get better at their own email and performance marketing as well as let them get more distribution inside Eventbrite’s platform.

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18 investors fueling Latin America’s SaaS superstars

SaaStock

Grab an early bird ticket for SaaStock LatAm before February 15th to get the best possible price. Monashees Capital is the largest Brazilian VC that makes investments in innovative solutions worldwide, but with a strong focus on Latin America. It was launched in 2007 to operate the Criatec I Fund’s investments in São Paulo.

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Top 10 Tools to Get Your App PLG-d

Frontegg

This innovative software tool is a proven and tested customer engagement booster. Founded : 2011 Known customers: Facebook, IBM, Microsoft, AWS, Unity, Udemy, Shopify Price starts at: $38/month per user. #2 Founded: 2013 Known customers: Lyft, Clearbit, Amplitude, AdRoll, Segment Price starts at: $249/month. #3 1 Intercom.

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A look into the future

ProfitWell

Tien founded Zuora in 2007 and took it public in 2018. As Tien says, innovation isn’t about creating new products anymore. Instead, innovation involves continuous growth and tinkering to make the product properly suit the needs of people. Traditional marketing is all about product, price, promotion, and place.