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How to Think of R&D Spend

Andreessen Horowitz

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. When you find product/market fit, problems don’t go away. So subscribe here.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

The importance of listening to the market instead of pursuing growth. Sales development school, marketing school, and more for your entire team. Asad Zaman : We specialize in helping companies build their go-to-market teams. Product marketing, customer success, etc. What You’ll Learn.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

But back in 2017, CEO and co-founder Peter Gassner joined us after Veeva had recently IPO’d with a market cap less than a tenth of that size. If you don’t have tickets, lock in Early Bird pricing today and bring your team! Today, Veeva is at $45B Cloud juggernaut dominating pharma and life science Cloud applications. TRANSCRIPT

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

This means that the product is doing some of the heavy lifting that used to belong to marketing and sales and giving them new areas of focus. . This also means that the typical go-to-market playbook SaaS experts used to follow (below) isn’t as relevant as it used to be. You need marketing, right? Hard to know.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. But guess what?

Sales 137
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10 free things SaaS companies can do to prosper during the COVID-19 pandemic

Audacix

When we're busy helping our teams, our customers, our neighbours, our families, it's easy to lose sight of the fact we also need to position our SaaS businesses to come out of this period stronger and ready to pounce on the opportunities that will present themselves. If you chose number 2, welcome to the club.