SaaStr
OCTOBER 3, 2019
The company was founded all the way back in 2006, amazingly. The first is just literally funding the company in 2006. But back in 2006 they were fighting conventional wisdom and the conventional wisdom at that time was that you could not make money selling software to marketers. So this was the Marketo journey.
Kellblog
JULY 4, 2020
So our branding strategy should be to have one brand, Sybase, and then name everything (e.g., It the best marketing, and the best legal, strategy. So, if you’re not a multi-billion-dollar company, then maybe you shouldn’t emulate the marketing strategy of one. products, features) else descriptively.
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OPEXEngine
MAY 19, 2020
John Deere, the farm and industrial equipment manufacturer, managed working capital more actively from 2006 on, to increase free cash flow and build resilience against demand volatility. These range from investing for leadership based on a superior strategic and financial position, to readying a weak company for sale.
Intercom, Inc.
MARCH 25, 2021
Jeanne is one of the leading voices on customer-centric leadership. For businesses to grow, they must rise above the constant stream of issues and deflection strategies and shift to a proactive CX approach. We recently spoke with Jeanne to learn more about what it takes to create a sustainable, customer-centric business strategy.
SaaStr
NOVEMBER 19, 2019
The WebPT store starts in 2006. We partnered with a best in breed strategy of being able to connect to a lot of these billing platforms. Heidi Jannenga : When we’ve again, first started going out and looking for funding, everybody wants to amplify your sales strategy. We started building in 2006.
Chargify
AUGUST 6, 2019
And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. In 2006, Brian and Dharmesh started HubSpot with the aim of helping people grow their businesses through a less intrusive, more human approach to marketing. HubSpot employees: 2006: 3 employees.
Intercom, Inc.
FEBRUARY 26, 2018
It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. The same is true in software. Innovative startups.
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