Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes?
SaaStr
MAY 13, 2025
Dear SaaStr: Our Biggest Potential Customers Are All Asking for Custom Features. When Do We Say Yes? This is a classic enterprise SaaS challengebalancing the need to close big deals with the risk of overextending your team on custom work. Selling 90% out-of-the-box is great, but that 10% custom work can quickly spiral out of control if youre not careful.
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