SaaStr

NOVEMBER 13, 2023

How do you scale a product organization quickly? 4: Understand Vision vs. Execution Striking a balance between vision and execution is crucial for any successful product strategy. So be sure to use every comment or suggestion that comes from users of your product as stepping stones leading towards perfecting your overall strategy.

Scale 214

Scale Scaling Sales Hiring Construction 214

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. Experimental vs. Scale.

Scale 249

Scale Sales Hiring Sales Marketing 249

Predictable Revenue

AUGUST 12, 2021

Nick Casale, Director of Commercial Sales at Sendoso, talks about the distinct chapters in Sendoso’s growth, the different strategies, focus, and mindsed, marked by revenue intervals of $0-1m, $1-10m interval, and $10-20m+. The post Lessons from scaling 0-1M, 1-10M, and 10-20M+ appeared first on Predictable Revenue.

Scale 306

Scale Scaling Strategy Revenue 306

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

Scale 275

Scale Scaling Marketplace as a Service Cloud 275

Intercom, Inc.

JULY 28, 2022

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Intercom, Inc.

OCTOBER 24, 2018

How do you scale a support organization without breaking the budget or killing the quality of the customer experience? Our belief in a modern support model will never change, but we’ve spent a lot of time iterating on how best to scale our support. Three options when scaling customer support. Automation.

Scale 178

Scale Customer Support Scaling Strategy 178

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. Customer retention is vital for product success and business profitability.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

APRIL 2, 2022

Dear SaaStr: Is “I Don’t Want to Sell you Something You Don’t Need” a Good Sales Strategy? For some sales reps, yes. Importantly, you’ll find as you scale is different reps have different strengths, and you’ll learn to play to those strengths : Some are ferocious closers. For some, no.

Scale 204

Scale Strategy Sales Scaling 204

Predictable Revenue

JANUARY 27, 2022

Mary Grothe joins the Predictable Revenue podcast to discuss how CEOs can remove friction from the outbound sales process in order to scale revenue holistically. The post How CEOs Should Improve the Buying Process to Scale Revenue appeared first on Predictable Revenue.

Scale 259

Scale Scaling Revenue Sales 259

SaaStr

APRIL 4, 2022

Rather than operating on our own in silos, marketers must extend our focus beyond top-of-funnel metrics and partner with sales to create a pipeline velocity. . Campaign Strategy: Campaign strategy involves design strategy, goals, content bill of materials (BOM), and measurement dashboard for end-to-end campaigns.

Scale 230

Scale Revenue Scaling Marketing 230

SaaStr

JULY 5, 2022

By moving from Freemium to “Contact Me” only (albeit with transparent pricing), sales went way, way up. So many sales leaders get frustrated with Free editions, very low-cost editions … and the Long Tail in general. The Long Tail : Distracts sales , with leads that never closes. Super power, over many years.

Scale 282

Scale Sales Engineering Acquisition 282

SaaStr

DECEMBER 15, 2021

SaaStr Scale 2021 is starting soon. 7:00 AM (40 MINS) – Product-led Growth: How to Execute Across the Full Funnel (and Mistakes We Made) with Reprise’s VP of Marketing and VP of Sales. 8:00 AM (50 MIN) – The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal. LIVE TODAY!

Scale 214

Scale VP of Engineering Scaling SMB 214

Sales Hacker

JUNE 27, 2022

But that doesn’t make it untrue or less significant for sales enablement leaders. Join Hana Elliot, VP of Revenue at Vendition and Deniz Olcay, Senior Product Marketing Manager at Allego for a deep-dive into the quickly evolving world of sales enablement. We’re going to get precise about exactly what’s changing and what to do about it.

Scale 83

Scale Scaling Strategy Sales Enablement 83

SaaStr

FEBRUARY 8, 2023

In this week’s episode of CRO Confidential, Founders Fund Investor Sam Blond sits down with the SVP of Sales at Modern Health, Hannah Willson, to discuss how companies can adapt to the current sales environment and how to correct course when you don’t have a right-sized sales team. What Sales Team Size Is The Right Size?

Sales Hiring 130

Sales Hiring Scale Sales Strategy 130

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Linfjard’s role is to look at the big picture for how to scale and grow businesses based on opportunities and goals that lie ahead. Let’s look at Linfjard’s five lessons learned.

Scale 174

Scale Strategy Marketing Sales 174

SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. But before the years of rapid scaling, it took the company a little while to hit its stride. What Did WorkRamp Do Differently to Scale? But sometimes, the road less traveled is the path to success.

Scale 190

Scale Scaling SMB Marketing 190

SaaStr

DECEMBER 2, 2023

Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team? Where, roughly speaking, each sales rep brings in at least 4x-5x the total compensation they take out. The sales-driven SaaS companies that are very capital efficient generally end up at 4x-5x or greater as a ration of average quota attainment / average OTE.

Sales Hiring 213

Sales Hiring Scale B2B Sales 213

SaaStr

MARCH 18, 2019

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, after she hires a few sales reps, and makes a few mistakes. Your sales reps are closing 4.0x

Scale 202

Scale Sales Hiring Scaling Sales 202

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. Will you have an overlay team that only sells the new product, or will you enable your entire sales force? This question exists whether you have 2, 12, or 50 sales reps.

Scale 220

Scale Scaling Startup Sales Hiring 220

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Their high NRR emphasizes the importance of the land and expand strategy Celonis depends on. Every Wednesday at 10 a.m.

Scale 172

Scale VP of Engineering Sales Hiring Engineering 172

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

Scale 88

Scale Sales Hiring Strategy Sales 88

Intercom, Inc.

APRIL 16, 2019

As your sales organization scales up, there’s one function that becomes crucial to your ability to drive revenue efficiently – sales operations. Until Xerox created the first team in the 1970s, sales operations didn’t exist. Sales operations is a team sport. Short on time?

Scale 177

Scale Sales Hiring Scaling Sales 177

SaaStr

NOVEMBER 25, 2022

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 212

Scale Scaling Marketplace as a Service Entrepreneurship 212

SaaStr

JULY 13, 2023

A strong sales leader is vital to any company hoping to scale. With this in mind, hiring for the Head of Sales role is one of the most important things a business can do. Unfortunately, too many companies focus on the wrong things when hiring their sales leaders, which can lead to hires that aren’t the best fit for the business.

Sales Recruiting 181

Sales Recruiting Sales Hiring Scale Sales 181

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.

Payment Methods 185

Payment Methods Acquisition Scale Payments 185

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. And Kurt believes that iterative pricing can be a highly effective strategy during volatile markets. But what about pricing?

Pricing 138

Pricing Payment Solutions Payment Services SaaS Payments 138

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth. Governance is a critical component of how you grow and scale.

Scale 189

Scale Finance Sales Hiring Scaling 189

SaaStr

DECEMBER 14, 2022

Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. So when it comes to portioning your budget to the long tail, you need to have a clear strategy for allocating your finite resources.

Scale 213

Scale SMB Scaling Innovation 213

SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Tickets to Scale are free, so be sure to sign up to join us live. SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond.

Scale 223

Scale Scaling Marketing Consulting 223

SaaStr

NOVEMBER 13, 2020

On December 8, join @Talend #CMO @LaurenV for a roundtable session at @saastr Scale 2020 "The Five Hardest #Marketing Decisions to Make and How to Get Them Right with Talend." Our next big digital mega-event SaaStr Scale is coming up soon, Dec 8-9!! Javier Molina, VP of Corporate Sales, MongoDB. Todd McKinnon, CEO, Okta.

VP of Engineering 177

VP of Engineering Scale Scaling CTO 177

SaaStr

JANUARY 7, 2021

Zendesk’s Sharon Prosser, VP Worldwide SMB Sales & XDR, and Astha Malik, VP GTM Strategy, Planning, and Enablement share some guiding principles about how their company has grown and enriched many markets. Move your sales teams into different areas of focus and get them to need each other. The X-Factors. 3 Invest in people.

Scale 188

Scale Scaling Sales Hiring SMB 188

SaaStr

OCTOBER 29, 2023

10+ Actionable Things You Can Do To Scale Faster In The Early Days The Chat GPT Growth Story: How AI is Changing the Way We Work The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated) Dear SaaStr: My Top Sales Rep Made $600,000 a Year — And Just Quit! What Happened? Top Podcasts This Week: 1.

ChatGPT 225

ChatGPT Scale SMB AI 225

SaaStr

JANUARY 6, 2021

How do you scale a company based that can be collaborative for everyone in your org — from finance to marketing? Howie Liu, CEO and Co-Founder @ Airtable shares the strategies he used to gain traction with a low-code platform. Ultimately, they developed a more hybrid sales approach because there are good parts to each experience.

Scale 190

Scale Software Review Scaling Sales Hiring 190

SaaStr

SEPTEMBER 16, 2022

However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. Or do you actually have something worth scaling?”. This doesn’t simply mean that you’ve had a lot of sales, but instead that you’ve won over lots of repeat customers and have demonstrated a strategy that works.

Scale 195

Scale Scaling Sales Hiring Marketing 195

User Pilot

MAY 20, 2024

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? A customer advocacy program is a structured plan encompassing various customer advocacy strategies. Start building your customer advocacy strategy by setting goals. If so, this article is exactly what you need! NPS survey.

Scale 66

Scale Strategy Social Media SaaS 66