Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Buffer Resources

JANUARY 31, 2023

Create great content that people are interested in This may sound a bit obvious, but to get more email subscribers you need to be creating content that your followers want to see. We’ve talked about content pillars on the blog before, and they’re basically core themes that you always revolve your content around.

Social Media 24

Social Media Entertainment ChatGPT Advertising 24

Buffer Resources

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? What is high-quality content?

Social Media 81

Social Media Trends Entertainment Engagement 81

Buffer Resources

DECEMBER 4, 2023

  You need a social media content calendar. It’s a one-stop-shop for the entire process — from content ideation to publishing, right on to analyzing content performance. It’s a one-stop-shop for the entire process — from content ideation to publishing, right on to analyzing content performance. 

Social Media 102

Social Media Technical Advisors AI Strategy 102

Buffer Resources

DECEMBER 21, 2022

I’m Mitra , the social media manager here at Buffer, and this is my first blog post! At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s Twitter, Instagram, TikTok, and LinkedIn for each of these metrics.

Social Media 101

Social Media Management Company Culture Trends 101

Neil Patel

DECEMBER 28, 2022

Some of the most common include SEO, social media marketing, and content marketing. There are plenty of free SEO tools and resources available online. Check out my blog post on SEO for beginners. Repurpose Existing Content For New Channels. Repurpose Existing Content For New Channels.

Social Media 95

Social Media Content Marketing B2B Engagement 95

Neil Patel

JULY 20, 2021

The issue most people run into is the sheer amount of content out there nowadays. What turns a lengthy blog post into an ultimate guide? Including internal links to your other blog posts boosts their rankings, too. A big, in-depth resource like an ultimate guide can be a fantastic source of links. Get Backlinks.

Social Media 144

Social Media Trends Market Research Startup 144

Neil Patel

MARCH 14, 2023

It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?

Engagement 88

Engagement Social Media Branding Trends 88

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 92

Sales Recruiting Scale Social Media Interviewing 92

Unbounce

JUNE 29, 2021

When you click, you’re expecting the content to match your interests and browsing habits. Table of Contents. A lead is someone who is already consuming your content and could potentially become a customer. What if their preferences for content change? It’s a marketer’s job to make sure you’re not disappointed.

Payment Methods 143

Payment Methods Strategy Technical Review AI Search 143

GetUplift

NOVEMBER 29, 2021

I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies.

Social Media 103

Social Media Interviewing Sales Hiring Content Marketing 103

Buffer Resources

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. This is the gap that zero-click content fills.    What is zero-click content? Make Zero-Click Content. What to do?

Social Media 121

Social Media Engagement Branding Communication 121

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Buffer Resources

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. This is the gap that zero-click content fills.    What is zero-click content? Make Zero-Click Content. What to do?

Social Media 52

Social Media Engagement Branding Communication 52

Neil Patel

NOVEMBER 27, 2018

You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. Why not also use Medium, Tumblr, LinkedIn, and even Facebook?

Branding 111

Branding Content Marketing Social Media Mobile 111

Neil Patel

MAY 19, 2020

When I used to write my content, I didn’t obsess about the keywords when I should have. I used to focus on writing content for humans and didn’t worry about search engines. Whenever I write a blog post, I go through this step. That way people come to your site, read your content, and build trust with you and your brand.

Social Media 145

Social Media Branding Mobile Content Marketing 145

Buffer Resources

FEBRUARY 7, 2024

  Even if Twitter users love your content, clicking over to a half-finished or unappealing profile is a one-way ticket to a bounce.  Share who you are, what you do, and, if you have space, what potential followers can expect from your content. You could also tag brands you’ve worked with to add gravitas to your name. 

Social Media 108

Social Media Payment Methods Payments Engagement 108

GetUplift

MAY 20, 2020

I remember the days when literally e-v-e-r-y company was launching blogs. SaleCycle used Facebook, LinkedIn, Twitter and a few 3rd party publishers to generate leads. By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Or webinars.

Scale 95

Scale B2B Sales Funnel Content Marketing 95

Buffer Resources

SEPTEMBER 21, 2023

If you look up Matt Ragland ’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring blogger.” In this interview, he shares his thoughts and advice about content creation and social media.

Social Media 108

Social Media Scale Engagement Trends 108