Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 81

Software Marketing Scale Social Media 81

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 81

Customer Lifetime Value Retention Marketing Scale 81

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It’s a key driver for the oldest form of marketing: word of mouth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

User Pilot

MAY 8, 2024

Satisfying customer needs is essential for retention and loyalty. It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. As a SaaS product, marketing , or customer success manager, you have quite a few options for identifying user needs. Let’s get to it.

SaaS Payments 87

SaaS Payments Payment Solutions Payment Services Payments 87

User Pilot

APRIL 17, 2024

TL;DR Customer insight platforms enable informed business decisions by analyzing customer behaviors and preferences to improve products and experiences. Businesses collect customer insights through data monitoring, surveys , interviews, support interactions , and social media. Analyze behavior with Userpilot.

AI Search 75

AI Search Social Media Cross-platform App Design (Application) Systems Review 75

User Pilot

MARCH 29, 2024

Userpilot showcases brand values on Product Hunt to attract like-minded people. Bynder triggers product demos for website visitors to drive brand activation. Slack drives brand activations via social media engagement. Userpilot uses content marketing to increase brand awareness.

Branding 83

Branding Social Media Technical Review Software Review 83

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. Create a churn survey with Userpilot.

Social Media 90

Social Media Interviewing Underperforming Technical Team Product Marketing 90

User Pilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 73

B2B Sales Hiring Marketing Social Media 73

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product.

Software Review 88

Software Review Social Media Underperforming Technical Team Interviewing 88

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Nurturing leads.

SaaS Payments 65

SaaS Payments Marketing Payment Solutions SaaS 65

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. Why does retention management take so much time and effort? TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

User Pilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption.

Growth Marketing 91

Growth Marketing Marketing Customer Lifetime Value Scale 91

User Pilot

JANUARY 9, 2023

An effective customer engagement strategy can increase retention, generate expansion revenue , and improve customer satisfaction. Customer engagement is the practice of nurturing the relationship between a brand, company, or business and its consumers to maximize customer retention. Let’s get right into it!

Engagement 76

Engagement Social Media Machine Learning Artificial Intelligence 76

User Pilot

FEBRUARY 20, 2024

Unlike the traditional roadmap explained above, a data product roadmap is heavily backed by data and designed by taking several quantitative and qualitative data sources into account. Thus, it has a higher chance of ensuring user satisfaction and retention. High CLV indicates strong customer relationship and product stickiness.

Data 85

Data Customer Lifetime Value Software Review Churn 85

User Pilot

MARCH 29, 2023

acquisition channels), product data (e.g., feature usage), digital marketing data (e.g., social media engagement or email click-through rate), or feedback data (e.g., These need to be in line with your product vision and should give teams a clear focus on what to achieve and how. This could be website data (e.g.,

Data 75

Data Social Media Customer Lifetime Value Acquisition 75

User Pilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Reasons for funnel leaks at the top: Wrong target audience.

Scale 88

Scale Sales Funnel Onboarding Retention 88

User Pilot

MAY 14, 2024

Businesses use consumer behavior models for customer segmentation , marketing personalization , and predictive customer analytics. Customer behavior models also help them improve user experience and boost customer retention. Prioritize product development. Create targeted marketing strategies. Book a demo now to see how.

Business 88

Business Customer Lifetime Value Advertising Retention 88

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

B2B 92

B2B Development Team Review Software Review Marketing 92

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 80

SaaS Payments Metrics Customer Lifetime Value Marketing 80

User Pilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Strategy 81

Strategy AI Search Marketing Software Review 81

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). increase new feature retention).boarding). increase new feature retention) Pain points (e.g. build in-app experiences that increase product adoption and retention without coding). Company details (e.g.

SaaS Payments 77

SaaS Payments Payment Services Payment Methods Payment Solutions 77

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana. Who is part of the GTM team?

Marketing 68

Marketing Customer Lifetime Value SaaS Advertising 68

User Pilot

MARCH 9, 2023

In this article, we’ll discuss customer attrition in depth and discuss the strategies you can use to reduce churn and increase customer retention and loyalty. TL;DR Customer attrition, also known as customer churn , takes place when customers leave your product or service. Kontentino’s welcome screen.

Underperforming Technical Team 90

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 90

User Pilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? The most common ways to segment users.

Management 84

Management Software Review Social Media Onboarding 84

User Pilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. Repeated engagement, fostered by these personalized experiences, encourages product adoption and significantly boosts retention rates.

Sales Recruiting 90

Sales Recruiting Underperforming Technical Team Interviewing Social Media 90

User Pilot

MAY 1, 2024

Incorporating a comprehensive marketing strategy, including leveraging social media platforms, is crucial when planning to build a community, as it helps in creating a streamlined approach for attracting, nurturing, and converting potential customers. This way, you can use your resources efficiently.

Branding 74

Branding Social Media Acquisition Advertising 74

User Pilot

JULY 17, 2023

TL;DR In addition to improving the customer experience , data analytics can help you identify patterns, uncover preferences, improve satisfaction, increase lifetime value , and boost customer retention. Implementing data analytics can increase engagement, reduce friction , aid personalization, and improve marketing efficiency.

Data 88

Data Customer Lifetime Value Retention Churn 88

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is PLG strategy? Source: Uizard. Userpilot tools for A/B testing.

Strategy 84

Strategy Marketing Scale Software Review 84

User Pilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Salesforce is the best tool for sales teams.

Software Review 52

Software Review AI Search Scale SaaS 52

User Pilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. Improving your customer retention rate and boosting customer loyalty is key to the success and growth of any business – in both good times and bad. Good word-of-mouth marketing improves your brand visibility.

Onboarding 68

Onboarding Social Media Retention Branding 68

User Pilot

AUGUST 15, 2021

The most important engagement metrics: CR across the journey, LTV: CAC, activation rate, feature engagement, active users, customer engagement score, NPS, CSAT, retention, customer churn. Customer engagement metrics measure how your customers interact with your brand and product across different touchpoints and channels in their journey.

Engagement 98

Engagement Metrics Scale SaaS 98

User Pilot

JUNE 11, 2021

Marketing Analytics Tools for SaaS. Social Media Analytics Tool for SaaS. Product & User Behaviour Analytics Tools for SaaS. NapoleonCat lets you measure and analyze user activity, while Brand24 tracks your brand mentions across social media platforms. Social media analytics tools for SaaS.

Software Review 52

Software Review Software Social Media SaaS 52

User Pilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Provide multiple ways of getting help, including via live chat in the app and even social media channels.

SaaS Payments 88

SaaS Payments Trends Payment Solutions Payment Methods 88

User Pilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Higher retention. These insights can help you with other efforts, such as personalized retention marketing or customer segmentation.

Investment 70

Investment Banking Social Media Customer Lifetime Value 70

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105