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Card-Present Tokenization: Keep Customers Happy and Accept Credit Cards with Zero Friction

Stax

They value seamless shopping experiences that allow them to buy quickly and effortlessly, regardless of platform or location. This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on. Consider the following.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: The other side of the equation on customer acquisition is monetization. One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. It’s a transaction business.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)

SaaStr

If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors. This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. They collect the payment online and take a 15% fee for every booking.

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Price Localization Guide: Global SaaS Growth at Every Stage

FastSpring

To stay relevant in these markets, you need to be able to serve your audience effectively. Sometimes that includes presenting prices in their currency, other times it includes accepting their regional payment methods and correctly calculating taxes. This is how you get closer to product-market fit. Startup Stage.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Team Lead – New Business. Senior Manager, Mid-Market Sales. Kim Graves.