Remove Marketplace as a Service Remove Payment Methods Remove Presentation Remove Product Marketing
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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular user persona. Attest website. Their needs, wants , and pain points.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. These lower price points influence the GTM strategy, which requires lower labor costs and a greater reliance on “one-to-many” marketing.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. Awesome, man.

Scale 168
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Customer Insights to Transform Sales Conversations

Sales Hacker

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. Product management.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

How should sales and marketing work together on pricing? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I was working on a startup that was an early mobile payment platform. My account runs my website. Harry Stebbings. Rob Gonzalez.