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While competitors invested in huge salesteams, Atlassian actually restricted direct customer interaction. By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. This created a natural product-market fit validation system for their marketplace.
I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?
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At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. You hear Dennis’s name, time and time again.
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The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. Starting as VP of Sales, in less than two years he became CEO.
Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.
It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.
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That’s not a bad start. We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We work with mostly modern teams. We hadn’t actually formally committed ourselves to having more of an enterprise sales organization.
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When I contacted my Sales rep to ask about the promotion and see if they could grant me the discount, he said he knew nothing about it. Needless to say, this made him look bad in my eyes. This left a bad taste in my mouth as the company clearly valued new business more than existing customers. Here’s the upside. The result?
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But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Michael Redbord has an answer for that. Short on time?
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From sales targets to conversion rates , chances are you track a range of valuable analytics data. If you could visualize your data and share your findings with key team members? The interface allows you to bring unconnected sources together, like data from spreadsheets or online services, and turn them into rich, interactive reports.
Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?
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Although Linda started her career in sales, she has spent the past twelve years scaling post-salesteams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. So how do you create a strong, enterprise-ready team? Leveraging customer insights across your business.
Unfortunately, your in-house team doesn’t have the required expertise to push through change. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. So what do you do? Where to Find Consultants.
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