Market Segmentation Pricing Scaling Underperforming Technical Team 
SaaSOptics
AUGUST 11, 2022
Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn. Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder.
User Pilot
DECEMBER 13, 2023
The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
User Pilot
APRIL 19, 2024
Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.
SaaSOptics
MAY 19, 2022
Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? Review your pricing strategy. The end result?
ProfitWell
JANUARY 6, 2020
There may be multiple markets in your product-market fit, but it’s an incredibly important first step when building a product/business to find at least one. If you’re not ensuring the product you’re building is aligned with a buyer persona, it’ll be difficult to scale. Marketing messaging. Churn rates.
FastSpring
APRIL 13, 2023
When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.
Kellblog
DECEMBER 27, 2021
My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. ” Towards that end, revenue multiple is a better bubble indicator than share price, so let’s take a look at the latest from Jamin Ball at Clouded Judgement.
Expert insights. Personalized for you.
97 
Let's personalize your content